Shiyan vehicle road: From integrating resources to revitalizing the industry

The city's industrial economy is showing strong signs of accelerated growth. The value-added industry exceeding one hundred billion yuan recorded a 31% increase, surpassing the provincial average for the first time in three years. This positive economic performance in the first three quarters has sparked excitement among residents. This growth can be attributed to several factors, with the development of the entire vehicle industry being a key driver. By choosing an independent development path, the city has successfully established its own unique direction in automotive manufacturing. Looking at Shiyan’s automobile industry, there is a clear dialectical relationship: the entire vehicle companies and their parts suppliers form a closely integrated community. When vehicle manufacturers develop new models, component suppliers not only reduce the workload and resources needed by the main manufacturer but also shorten the development cycle. This creates a tight, coordinated partnership that enhances overall efficiency and strengthens the industry chain. By expanding vehicle production, the city opens up more market opportunities for auto parts, while developing these parts in turn supports the entire vehicle industry. This synergy helps build a more intensive and highly connected automotive industry in Shiyan, strengthening its status as a major automobile city. However, in the past, Shiyan rarely focused on vehicle development. Yet, the city has always had a unique advantage in car manufacturing. First, there is the strong brand presence of Dongfeng. Second, the local automotive industry boasts strong supporting capabilities—new models can be completed in just one month here, whereas other regions might take three years. Third, the city has a rich pool of skilled labor, with ready-made workers who can be mobilized quickly and efficiently. How many cities have such a large number of experienced automotive workers? In fact, Shiyan has long been eyeing the vehicle industry. After years of development, the Shiyan Economic Development Zone has become a reality, producing six types of vehicles, including off-road vehicles, micro-vans, cargo vans, passenger cars, modified vehicles, and dedicated chassis. If you visit Dongfeng Luan Vehicle Co., Ltd., you'll see the full range of Dongfeng Xiaokang models lined up like soldiers, ready for deployment. Some consider Dongfeng Xiaokang a dark horse in the market. When the project started, there were over 3 million micro-vans in the country, with Wuling, Hafei, Chang'an, and Changhe dominating the scene. Yet, Dongfeng Xiaokang carved out its own path and continues to expand its market share rapidly. These achievements prove a simple truth: integrating automotive resources and leveraging industrial strengths is the way forward. The road to complete vehicles is the road to revitalizing the "Auto City" of Shiyan. Currently, several vehicle manufacturers in the city, such as Dongfeng SUV Co., Ltd., Dongfeng Luan Automobile Co., Ltd., Dongfeng Special Steam Co., Ltd., Shiyan Bus Co., Ltd., and others, are becoming prominent players in the industry. The positive momentum in the vehicle sector also shows that planning ahead allows one to recognize and seize opportunities. In the summer of 2002, the Shiyan Economic Development Zone analyzed the potential impacts of the Dongfeng-Nissan joint venture and developed strategies accordingly. Following the joint venture, Dongfeng implemented medium-term plans, global procurement, and relocated its headquarters, which affected some specialized plants and local companies. In response, the Shiyan Economic Development Zone proposed a new strategy: "walking on two legs and opening up two markets." They focused on improving modified vehicle production, expanding product varieties, and enhancing quality. They also explored new markets, introduced new technologies, and promoted the development of mini-vehicles, off-road vehicles, and intelligent cement mixer trucks. The entire vehicle industry is thriving, and the parts sector is equally impressive. Dongfeng Bus Chassis Co., Ltd. actively expanded into domestic markets despite challenges. Projects like "DO-785W" and "90 Gearbox Special Oil" received national recognition, while other projects were included in provincial science and technology plans. Today, the city has built a comprehensive automotive system, with the capacity to produce 250,000 auto parts and 130,000 vehicles annually. Municipal Party Committee Secretary Zhao Bin emphasized that "to catch the automobile industry, we must first grasp the vehicle; without it, the local industry will lack competitive strength." Mayor Chen Tianhui echoed this sentiment, stating that the city should fully utilize all available resources to promote vehicle production. Further focusing on vehicle assembly, key components, and industrial clusters will help form a more complete and efficient industry chain. This is the vision and strategy for consolidating Shiyan’s status as a true "Auto City."

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