Mazda Motor Company has announced plans to significantly boost the production of its popular Mazda 3 model. Alongside this, the company is also increasing engine output to meet the high demand for its top-selling models, the Mazda 6 and Mazda 3. This move stands in stark contrast to American automakers, who have recently announced production cuts due to declining sales and overstocked inventories.
Currently, the Mazda 3 is experiencing a global shortage, particularly in the U.S. and Europe. In July alone, the model sold 6,706 units, and in the first seven months of the year, it reached a total of 48,678 units. As a result, Mazda has decided to raise the annual production of the Mazda 3 from 250,000 to 320,000 units—an increase of 28%. This expansion will be carried out at the U2 plant in Hiroshima, which was previously used to produce the Mazda 2/Demio. The facility, which had an annual capacity of 236,000 vehicles, has undergone extensive reconfiguration and upgrades to support larger-scale and more diverse production.
According to Japanese media reports, Mazda also plans to increase the production of 1.8- to 2.3-liter engines used in both the Mazda 6 and Mazda 3 by 30%, from 425,000 to 540,000 units starting this fall. The investment for this engine production expansion is estimated at 5 billion yen. A Mazda spokesperson said, “Our Mazda 6 and Mazda 3 are performing well in the market, so we are planning to increase the output of the MZR engine.â€
The Mazda 6, launched in 2002, has been very successful in Europe and China, while the newly launched Mazda 3 has gained strong traction in Japan, the U.S., and Europe. Despite the current challenges in the global automotive market—where many manufacturers are struggling with excess inventory and are cutting production—Mazda is taking a different approach.
For example, General Motors (GM) has seen its car inventory reach 1.1 million units, prompting the company to reduce production by 5% in the third quarter and plan further cuts in the fourth. Many other automakers are also reducing output to manage stock levels. However, Mazda remains confident in its product performance and continues to expand production, signaling strong consumer demand and a stable market position.
This decision reflects not only Mazda’s confidence in its models but also its ability to navigate a challenging global environment with a proactive strategy. With continued focus on quality and innovation, the company is positioning itself for long-term success in an evolving industry.
By Wenyi Luo
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Zigong Yibaijie , https://www.oz-yibaijie.com