(Reporter Youjia) On the 17th, FAW Bus (Chengdu) Co., Ltd. officially launched in Chengdu, marking a significant expansion for the Chinese automaker. This new facility adds to FAW Bus's existing production bases in Changchun, Dalian, and Wuxi, solidifying its presence across multiple regions. The Chuanjun brand, including the "Huaxi" and "Chuanma" series, is now playing a crucial role in FAW's strategy to strengthen its position in the southwest market.
During a press conference held on the same day, FAW representatives revealed that this was the first time the company had entered into a partnership with a private enterprise. Chengdu Anda Special Vehicle Co., Ltd. holds a 50% stake in FAW Bus (Chengdu) Co., Ltd., signaling a new era of collaboration between state-owned and private sectors.
Additionally, the Huaxi Bus, previously under Sichuan FAW Toyota, has been integrated into FAW Bus (Chengdu) Co., Ltd., further enhancing the company’s local production capabilities and product portfolio.
Gao Chungchun, general manager of FAW Bus Co., Ltd. and chairman of the Chengdu branch, admitted that while FAW Bus possesses substantial resources, its passenger car brands are not yet widely recognized in the industry. He pointed out that the domestic bus market is currently dominated by companies like Yutong and Jinlong, with FAW Bus known mainly for its second-largest chassis production in China. However, the company's overall vehicle ranking stands at 16th nationally.
Despite these challenges, Gao expressed confidence in the future. With strategic improvements and focused efforts, FAW Bus aims to rise to the 5th position in the country by 2006 and potentially enter the top three within 3 to 5 years. Such ambitious goals indicate that FAW is fully committed to making a strong impact in the passenger car sector. The company is clearly preparing for a long-term battle, determined to enhance its brand recognition and market share in an increasingly competitive industry.
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