In 2014, the entire construction machinery market in China is still in the "glacial era." However, under this glacier, in fact, has been turbulent - the core parts and components market of construction machinery - the hydraulic industry is undergoing profound changes. On the one hand, Bosch Rexroth, Sao, Kawasaki and other international high-end brands through localization of R & D and production, its product performance, prices and services more close to Chinese users; the other hand, China's domestic brands also bid farewell to the era of imitation, through independent research and development , update equipment, improve product quality, began to compete for the mid-end hydraulic market.

In the predicament of this “pre-wolf”, how should Linde Hydraulics go out of its own 2015?

Take root

Toyota has taken root in the United States because of Americanization; the public has taken root in China because of China. In 2015, Linde Hydraulics must be localized in order to take root in China.

New company, new starting point. On December 9, 2014, Linde Hydraulics (China) Co., Ltd. was registered and established, which means that Linde Hydraulics can face customers in a unified image and voice in China, unifying sales channels, product pricing systems, and customer docking platforms. We will use Linde's hydraulic technology, brand strength, and Weichai Power's market, network, customer relationships, and capital advantages to accelerate the development of the Chinese market and lay the foundation for Linde Hydraulic's overall strategy.

Weifang new plant will be put into use. Last year, the Linde Hydraulics Xiamen plant went into production and began production of HPV55 high-pressure piston pumps for Linde forklift trucks, marking the start of localized production for Linde Hydraulics. In May of this year, the new factory in Weifang will be completed. The new factory refers to the German standard and is jointly designed by Sino-German engineers. The first-phase production capacity is 8,000 units/year. After the factory is completed, it will provide Chinese customers with better prices and delivery.

Accumulation

There is no eternal climax for the market, nor will there be an eternal trough. Only by accumulating power in the trough can you ride the waves when the tide is high. In 2015, Linde Hydraulics will cautiously and steadily accumulate power.

The pace of "global procurement" has accelerated. The "global procurement" project is one of the key measures for Linde Hydraulics to reduce procurement costs and improve the competitiveness of its products. It aims to use 3 years to reduce the purchase cost by 30% by improving the global layout of suppliers. 2015 will be the key year for the implementation of the project. This year, it is planned to complete the development of a new supplier of about 60 parts and components.

Mid-range product development. How to make Linde hydraulic products "acquire the atmosphere of the Chinese market" has always been a question of management thinking. In 2015, Weichai-Linde will set up a joint development team to develop a new mid-range high-voltage product that will focus on the Chinese market.

Hydraulic personnel training. Talent is the key to the success of any successful company. In 2015, Linde will accelerate the construction of a hydraulic talent team. The first is to attract the elite of the hydraulic industry to join the Weichai hydraulic team through social recruitment; the second is to train young technical backbones through cooperation with the German Linde project.

Hard work

The market will never be unsolicited. In 2015, Linde Hydraulic's Tiger Wolf Master must fight hard.

Seize the opportunity of market adjustment, accelerate product support, and create bright spots. At present, Linde Hydraulics has 89 application supporting projects in China, including 18 A-level projects. In 2015, the Sino-German team will focus on these projects and focus on creating highlights;

In terms of sales, we adopt a more flexible business policy combining direct sales and distribution. Mr. Deng Xiaoping, the chief designer of China’s reform and opening up, once said, “Whether white cats or black cats, it is a good cat to seize the mouse.” Linde's hydraulic sales team must dare to take the lead, dare to think and dare to do it, and dare to take advantage of it. De-hydraulic product advantages and technical advantages, the use of market adjustment timing, the use of Weichai Group's network advantages, to do OEM manufacturers, OEM distributors and even the end customer's work, and actively promote Linde hydraulic products.

Weichai Power has written the miracle of engine history, and the hydraulic business has only just begun. In 2015, the road for the construction machinery market in China was not smooth, and the promotion of Linde Hydraulics could be described as a long-term future. However, the Weichai people never feared hardships and obstacles.

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