In recent years, black heavy trucks have been used in limited editions, flagship models and concept cars by domestic and foreign manufacturers. Such as the Mercedes-Benz limited edition obsidian heavy truck, China National Heavy Duty Truck Judeka T7 flagship model, Dongfeng Tianlong Black Diamond and black long head concept car.
Is heavy truck market going to whirlwind?
China National Heavy Duty Truck is an early manufacturer of black paint heavy trucks in China. It was used on Haohe A7 heavy trucks. The HOWO A7 Black Diamond heavy truck with 'International Black' color was originally designed to highlight the high-end product positioning of the car. Black represents solemn, high-end, mighty. The black-painted cab highlights the fierceness of the model, distinguishing it from the domestic competitors' models. In recent years, in order to meet the needs of domestic customers, China National Heavy Duty Truck has continuously upgraded its products and moved closer to the international level. The heavy-duty heavy-duty card with black paint is very texture. The Haoqi A7 is a representative and competitive product launched by CNHTC after comprehensive technical upgrading of the product.
In passenger cars, black mid-to-high-end models are recognized by consumers. However, in domestic heavy-duty trucks and special-purpose vehicles, red, blue, white, and yellow models are common, and black is rare in the past. In recent years, the color of trucks has continued to increase, and it has been used more in some city-specific vehicles, mainly to meet the changing and personalized needs of users.
It is understood that because black is mainly used in some flagship models, individual manufacturers of high-end black cars need to be custom-made, so the black heavy truck on the market is rare. The red heavy trucks of Dongfeng Commercial Vehicles and the FAW Jiefang Brand are still the mainstream, because the red is very festive and is in line with the aesthetics of the people. However, the red color is also subdivided. For example, the current best-selling Dongfeng Tianlong is molybdenum red, and the color is not the first element of consideration for the user. The key depends on the configuration and performance. Of course, with the flow is also a feature of heavy truck users to buy a car.
It is also possible to analyze the popular color of black heavy trucks from a color professional perspective. From a functional standpoint, heavy-duty trucks, which are large transport vehicles, carry far more weight and volume than other types of vehicles. Therefore, the application of a warm red tone that is psychologically alert to heavy trucks is compatible with the specific purpose of heavy trucks. This is also a long-term domestic and international heavy-duty truck manufacturers often use red, orange, yellow and other warm colors as the main body of the main body of the paint. In recent years, many internationally renowned heavy truck manufacturers have sprayed black on the heavy truck cab, which is mainly related to the trend of popular colors.
At the same time, fashion colors guide the colors of other fields. Since the outbreak of the financial crisis in 2008, black has begun to flourish in the fashion field. The prevalence of this hue is obviously closely related to the lack of confidence of Westerners in the prospect of economic development in the future, which has caused black to quickly swept the field of international industrial design. In this process, heavy truck companies are affected by this trend. Mercedes-Benz, Volvo, Renault, Scania and other internationally renowned heavy-duty truck brands compete in black.
At present, black has been applied to the products of some domestic heavy truck manufacturers, indicating that black as a popular color has been recognized by domestic heavy truck manufacturers. Compared with other colors, because of its low brightness, black is often associated with things such as darkness, heavyness and solemnity. It is pejorative in terms of death, sin, and coldness, but it has also been given a sense of mystery, stability, dignity, upscaleness, and classicism. . From this point of view, black is a color that intertwines human complex emotions.
In terms of the traditional color concept of the Chinese people, black is often associated with the meaning of derogatory. Compared with brighter and brighter colors such as vermilion and orange, the acceptance of black color will take some time. With the development of the times and the renewal of color concepts, the black will be recognized and even sought after by more users in the future, especially those users who want to be different and pursue individuality.
The exterior colors of trucks are generally selected for low-purity, low-gradation dark shades to accommodate dirt-resistant job requirements. In terms of color, it mainly emphasizes the sense of strength and stability. Black is representative in this respect and can stand out in many colorful colors. However, it is still too early to determine whether black can become a heavy truck color. From a safety point of view, black is less visible on the road and the chance of accidents is higher than that of red. Modern trucks have not only been limited to satisfying functional needs, but have also incorporated cultural connotations. Some domestic manufacturers have tried to use light colors with high lightness, such as milky white, bright yellow, etc., and black has become a heavy-duty card popular color, but also through the market test.
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