As a downstream industry of real estate, the rise and fall of the LED lighting industry has always been closely related to the fluctuation of the property market. After entering 2014, the volume of commercial housing has declined for several months, and the subsequent decline in domestic housing prices. What impact does this nationwide property market change have on the LED lighting industry? In the face of new market conditions, how do industry players respond? The property market is falling and the LED lighting industry? Market: Downstairs in the property market, lighting and lighting industry Recently, the price of China's new commercial housing announced by the National Bureau of Statistics of China shows that in May, among the 70 large and medium-sized cities, the price dropped by 35, and only 8 in April, 3 There are only four in the month. The reason for the simultaneous price cuts in many places is nothing more than the decline in the transaction volume of the property market and the growing wait-and-see mood of buyers. Market experts believe that the downward adjustment of the property market has been set. This downturn has also spread to the building materials sector downstream of the property market. Some time ago, the National Building Materials Prosperity Index jointly issued by the Circulation Industry Development Department of the Ministry of Commerce and the China Building Materials Circulation Association showed that the cumulative sales of building materials above designated size in the first four months of the year was 318.6 billion yuan, up 2.37 year-on-year. Some insiders pointed out that the overall situation of the industry has not been optimistic this year. The sales of some big brands have generally declined by 30-40, and the profits of enterprises have also dropped significantly due to the increase in costs. Zhu Changling, chairman of the China Furniture Association, pointed out that since the first quarter, brand enterprises have shown an overall growth, but the growth rate and range have slowed down compared with the past. The industry has encountered more or less difficulties, and some less competitive enterprises have withdrawn from the market. . Today, the economic situation has changed significantly, and the market's bad news has caused some brands to grow at a much slower rate, even hard landing. Under such circumstances, has the building materials industry reached a certain stage of death? It is understood that the overall situation of the market this year is relatively bleak. In addition, the reduction of the reserve interest rate and the introduction of the first-home rate return to the benchmark interest rate all indicate that the state will not control the real estate industry across the board and stifle real estate. However, the market wait-and-see mood is still relatively strong. As a developer, more is to start from the cultivation of internal strength, such as improving product quality and strengthening the construction of landscapes. Our company is currently trying to reform, from the management system and staff service level. Start with other aspects to enhance the brand image. From the perspective of capital, real estate is a capital-intensive industry. This year's capital market liquidity will definitely have a significant and profound impact on it. The financing environment of the real estate industry will undergo a fundamental change, and the difficulty and cost of indirect financing from financial institutions such as banks will be It is expected to rise accordingly. Observers here have predicted that the withdrawal of the Fed from the QE may return China's real estate to its original shape. China's high housing prices, which have been supported by lurking international capital for many years, will usher in a real blow. Due to the above reasons: the number of home purchases declines, the property market is rampant, and house prices may enter an adjustment period. The decline in housing prices in the property market may usher in a wave of buying houses, which will definitely drive the development of the lighting industry and the comprehensive development of the lighting market. The key to the development of LED is the reduction of price level and the formation of a scale market. It is believed that the LED lighting industry will usher in the spring in the next two to three years. The Chinese LED industry is still in a stage of rapid growth. For many LED companies facing difficulties and even closing down, Fan Yuxi believes that the most critical issue is that the current LED market in the world has not yet been fully stereotyped, and there is no stable large-scale market. The development of the LED industry has attracted many enterprises to invest. The market size is not big enough, and there are so many people picking fruits. Due to the immaturity of the current technology, the price level is still high, so LED lighting is still used in the engineering field. Once the market is formed in the next two to three years, the spring of the LED industry will come. Someone used tough to move forward to describe China's home furnishing industry in 2013, but used pain and happiness to describe the Chinese lighting industry. According to statistics, under the premise of difficult environment in the building materials and home furnishing industry, the lighting companies have achieved a performance increase of 100 against the market. And in the new 2014, will the lighting industry continue this brilliant performance? What new trends will the lighting industry usher in? The author intends to analyze and discuss from the market environment, consumption upgrade, channel transformation, product design, service concept and other aspects, and ask for the direction of the lighting industry in 2014. Challenges and Opportunities Brought by Channel Sinking The Third Plenary Session of the 18th Central Committee emphasized the construction of urban-rural integration. Under the general trend of urbanization of agricultural population, consumption is also facing an upgrade, and lamps also have good access to thousands of peasant families. opportunity. The key reform direction decided by the Central Urbanization Conference is to vigorously develop small towns, expand small and medium-sized cities, and limit megacities. Lighting enterprises will face a huge rural market. With the acceleration of the urban-rural integration process and the increase in farmers' incomes, the rural market will become a very promising cake. Intelligent and traditional campaign lighting in the lighting industry is not a new topic in the industry. Intelligent lighting has been frequently seen in the industry a few years ago, but at the same time, smart lighting mostly stays at the stage of high level. Really popular among consumers. The biggest advantage of traditional personalized lighting fixtures is that they can meet their specific needs according to different groups of people. In the process of R&D, intelligent luminaires will inevitably require a lot of research funding. This expenditure will ultimately be borne by consumers of intelligent lighting. As a result, intelligent lighting can only take high-end consumption routes in the early stage of implementation. Difficult to spread in the mid-end market.
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