The China International Construction Machinery, Building Materials Machinery, Engineering Vehicles and Equipment Expo (also known as Shanghai BMW Exhibition) was grandly opened at the Shanghai New International Expo Center on November 25, 2014. The four-day exhibition attracted many enterprises in the construction machinery industry. As a leader in the lubricants industry, Shell unifies the entire line of construction machinery oil products to be fully presented at the 2014 Shanghai Baoma Exhibition and has received unanimous praise from the media, industry insiders and exhibitors.
Shell Unification Shanghai BMW Exhibition Booth
As the top event of the construction machinery industry, Shanghai Baoma Exhibition is a sub-show of the world-famous "BMW Exhibition in Munich". It is exhibited every two years and has been successfully held in China for six times. The Shanghai Baoma Exhibition is closely integrated with the development track of the Chinese construction machinery industry and gradually developed into a business communication platform that grasps the direction of the industry and market dynamics. It is a heavyweight industry event that China and even Asia’s construction machinery industry must not miss.
Qiu Xiaojin, General Manager of Shell Unified Industrial and Engineering Machinery Oil Marketing, explained the product to the audience
During the exhibition, Shell attracted a large number of spectators to stop by the unique and unique exhibition booths and fun interactions. The visits and consultations were endless and became a hot spot for the Shanghai BMW Exhibition. Shell Unified Engineering Machinery moved the mountains, thoroughfare and general products with excellent quality and excellent market performance have won the majority of visitors and unanimously approved by the exhibitors. At the same time, Shell Uni-President continued to deepen its efforts in the field of construction machinery in 2014 and insisted on the development of refined products. Another new product named "Excavator-specific Advanced Diesel Engine Oil CI-4" was also unveiled at the show and was unanimously praised by people both inside and outside the industry.
Audiences participate in sweepstakes
As a leader in the field of domestic lubricants, Shell has continued to carry out technological research and development and product upgrade innovation in the field of lubricants for construction machinery. Under different working environments and construction modes, the same lubricants can hardly meet the specific needs of different types of machinery and equipment. Shell unified technicians have done a lot of research and experiments on the structural features, working conditions, and the use environment of the construction machinery, formulating scientific formulas for the construction machinery oil, and launching series such as "Yishan" series, "Tongguan" series and Excavator exclusive senior diesel engine oil CI-4 "and other sophisticated products.
Shell unified excavator special diesel engine oil CI-4
Shell Unification not only leads the market trend with the "hard power" of sophisticated products, but its pioneering concept of "professional equipment and special lubrication" has also played a pivotal role in accelerating industrial subdivision and boosting the development of the industry. Due to the short time scale of the construction machinery market in China, the awareness of lubricant consumption in the construction machinery industry is far from mature. The use of special lubricants for different equipment is a big challenge to the past oil usage habits. Shell unified the concept of advanced oil and a large number of practices, advocated a professional lubrication program, with its own continuous efforts to lead the expansion and change of the entire market, with its own professional strength, to guide the construction machinery owners and users of oil consumption awareness Evolution.
With the opportunity of the Shanghai BMW Exhibition, Shell Unification once again advocated the "professional equipment, special lubrication" lubrication method for the majority of construction machinery exhibitors, and continued to interact with the entire construction machinery industry with the concept of "close to the customer". With the increase of lubrication demand in the construction machinery industry, the advantages of refinement and subdivision of engineering machinery lubricants will become more pronounced. Under the continuous deep plowing of Shell in the field of engineering machinery lubricants, there will be more “professional†equipment. Get high-quality lubrication service for "special" oil products.
Custom Reverse Machine,Water Setting Machine,Tubular Tube Fabric Finish Machine,Crease Remove Machine
ZHEJIANG LIANKE MACHINERY CO.,LTD , https://www.zjlinkmachinery.com