On July 11, Zhang Hongmin, president of the Shandong Rubber Industry Association, said that “the tire industry is one of the traditional advantageous industries in Shandong Province, occupying an important position in China and the world, but many shortcomings still restrict the healthy and rapid development of the industry. It is necessary to recognize the situation, speed up the pace of transfer, and advance to the world's advanced level to provide guarantees for the revitalization of China's tire industry."
The production scale is small and the market risk is weak. It is understood that the tire industry in Shandong Province started in the 1990s. After more than 20 years of development, the production scale of the backbone enterprise is the same as that of the world's large tire company, but the production in Shandong Province. The largest Linglong tire company's overall production capacity is only 20% of Goodyear.
By the end of 2013, there were 287 tire manufacturing enterprises in Shandong Province. Among them, there are 59 radial tire enterprises, only 28 enterprises with annual production capacity of more than 1.2 million tires per year, and only 19 enterprises with annual production capacity of more than 6 million tires. There are many small businesses, small scale, low profitability, and weak ability to withstand market risks.
“In 2012, the total sales of the top 6 tire companies in Shandong Province was US$9.375 billion, which was only 1/3 of the sales of Bridgestone, Michelin and other companies. The world’s large tires such as Bridgestone, Michelin and Goodyear. The company's annual production capacity has reached more than 200 million. There is still a big gap between the tire enterprises in Shandong Province and the world's advanced level." Zhang Hongmin said.
To this end, Shandong Province Leading Triangle, Linglong, Double Star, Sailun Group (Jinyu), Xingyuan, Shengtai, Hengfeng and other key enterprises take Bridgestone and Michelin as benchmarks, through technology upgrades, integration of resources, and strengthening of supporting facilities. Cooperation, mergers and acquisitions, etc. will become stronger and bigger. It is understood that the forthcoming "Shandong Tire Industry Transformation and Upgrade Implementation Plan" requires that by 2017, seven key enterprises will initially form a development model of "headquarters + R&D center + production area layout", and the output will increase the proportion of the province's output to About 60%, the proportion of green tire products reached more than 50%; by 2020, the output of the province accounted for more than 65% of the total output, and the proportion of green tire products reached more than 60%.
High-end products and less brand building are not required to make great strides. The tire industry in Shandong Province has developed rapidly. Triangle, Linglong, Sailun Group (Jinyu) and Double Star have become the main supporting manufacturers of China FAW and Jinan Heavy Duty Truck. The triangle has provided support for many world-renowned construction machinery manufacturers such as Caterpillar, Terex, and Volvo. Exquisite UHP tires have entered the global procurement system of GM, Ford, Brazil Hyundai, Russia's Renault Nissan, Tata and other world-class auto plants. However, the development of the tire industry in Shandong Province started late, no matter the product grade or brand awareness is lower than the world's large tire companies.
“Shandong has no domestic tire enterprises that can support the medium and high-end international car brands of more than 200,000 yuan. The car radial tires are mainly used to replace the market. There are only two enterprises in the agricultural radial tire province, namely, Linglong and Mg. It is in the research and development stage. Compared with Michelin and Bridgestone, there is still a certain gap in the quality and performance of Shandong tire products. Zhang Hongmin said.
“As a professional automotive accessory product, ordinary consumers cannot accurately distinguish the performance of the tire. The purchase behavior is greatly influenced by the brand. Take the tire products exported to the US in 2013 as an example, the price is only 80% of the average price of the US tire market. %, the brand plays a decisive role in the market share of tires and product prices. Therefore, Shandong tire companies still have a long way to go in this regard," said Wei Shuji of Triangle Tire Company.
At present, the province is stepping up the formulation of the “Shandong Tire Industry Brand Cultivation Plan†according to the “Guiding Opinions on Accelerating the Brand Construction of China's Industrial Enterprisesâ€. At that time, it will promote the brand awareness and reputation of Shandong brand and enhance the value of Shandong tire brand. .
Weakly independent innovation in science and technology research and development needs to increase investment in science and technology research and development, resulting in weak innovation ability is another shortcoming of the healthy development of the tire industry in Shandong Province. According to statistics, although some key enterprises' R&D investment accounts for 2% to 3% of sales revenue, the actual investment is only about 0.5 billion US dollars. Michelin's R&D investment accounts for more than 3% of sales revenue, with an investment of more than US$800 million.
Insufficient innovation capacity is directly reflected in the number of R&D achievements. Taking the number of invention patent applications as an example, as of the end of 2013, Michelin and Bridgestone applied for more than 600 invention patents in China, while the top five enterprises in Shandong Province had a total of only 119.
The person in charge of a tire company said: "The overcapacity of the tire industry, our company's small scale is difficult to survive, there is no extra money invested in technology, and the risk of technology research and development is large, we dare not get involved."
His words represent the status quo of many companies. The shortage of funds has become another bottleneck restricting innovation and development. In order to change this situation, Shandong Province relies on Qingdao University of Science and Technology and the National Rubber and Tire Engineering Technology Center to strengthen the research and development of new technologies and new processes, and continuously improve the passenger radial tires, light-weight radial tires, radial tires and engineering radial tires. And other product performance indicators, and rely on the triangle, Linglong, Sailun Group (Jinyu), Double Star and other key enterprises to develop and produce high-end varieties such as safety tires and smart tires.
In addition, Shandong Province continues to implement major special projects for independent innovation, focusing on the financial support for the construction of existing national and provincial engineering technology research centers, laboratories, and enterprise technology centers; for the demonstration of industrial transformation and upgrading Reward for new technologies and new technologies of great significance; give priority support to supporting industrial projects such as special synthetic rubber and green rubber additives that are conducive to the transformation and upgrading of the tire industry.
Lack of tire testing field test and detection ability is not known, Shandong Province has not had a tire test company or a third-party tire test site (only two are under construction), test data on actual field test data, performance evaluation, technical improvement, etc. It is impossible to talk about, which seriously restricts the tire products of Shandong Province to be the world famous automobile brands. At present, there are 55 professional tire testing sites built around the world. Large foreign tire manufacturers have built their own tire testing grounds, including 7 Michelin, 11 Bridgestone, 6 Goodyear, and 3 Pirelli.
"Building a comprehensive tire testing field with advanced level that can meet the research and development of tires and meet the requirements of EU regulations will be one of the important ways to transform and upgrade the tire industry in Shandong Province." Wang Feng, chairman of Linglong Tire Co., Ltd. said .
To this end, Shandong Province is fully committed to speeding up the construction of the tire testing ground. The approved Dongying Guangrao and Linglong Group tire testing sites are accelerating the construction progress and are working to be put into use in 2016. After the completion of the pilot plant, it will adhere to market-oriented operations and provide comprehensive performance testing and testing services for tires such as maneuverability, torsion resistance, noise, skidness, rolling resistance, water-slipness and road adhesion for the national tire industry.
"I believe that through the joint efforts of government and enterprises, the goal of Shandong's tire industry to advance to the world's advanced level will be able to achieve smoothly." Zhang Hongmin said.
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