From the current situation, LED lighting companies have reached tens of thousands, but many manufacturers do not have independent research and development capabilities, LED core cutting-edge technology is still in the hands of foreign giants. Due to the lack of industry standards, the quality of the products in the market is uneven. At the same time, product homogenization is a serious phenomenon, and many companies are caught in the mud of price wars. In the era of LED lighting, if companies want to establish themselves in the market, they must have high-quality products that are worthy of consumers' trust and build their core competitiveness.
The so-called product competitiveness refers to the product quality is excellent, the performance is superior, and the improvement of the process and the optimization of management in the production and manufacturing process have lower costs than the competitors. From the current situation, LED lighting companies have reached tens of thousands, but many manufacturers do not have independent research and development capabilities, LED core cutting-edge technology is still in the hands of foreign giants. Due to the lack of industry standards, the quality of the products in the market is uneven.
At the same time, product homogenization is a serious phenomenon, and many companies are caught in the mud of price wars. As the application range of LED lighting gradually penetrates into the indoor lighting fields such as roads, tunnels, landscapes, etc., it can provide customers with the best quality products, the most comprehensive services, and the most humanized. Design, who will eventually become the winner in the contest. Therefore, LED lighting companies need to strengthen their product strength and enrich their product systems by independently developing technologies that constitute core competitiveness, or acquiring acquisitions and strategic alliances, and acquiring technologies that constitute their core competitiveness from outside the company. , forging good products, and looking for a market segment suitable for the company's own positioning.
In the era of LED lighting, the explosion of the industry has brought the antelope effect. The industry is growing, and the competition is to increase who is faster and who is slower. The insiders have broken the secret. And if you want to do it quickly, you need to be able to make the enemy's first machine and the soldiers expensive. The so-called inspection machine is in sight, and the enemy is in the heart. Lighting design companies must have a sensitive touch, quickly perceive market changes, and perceive competitors' actions and intentions, thus providing a reliable basis for strategic deployment and competition strategy formulation. At the same time, the speed of the soldiers is fast, the speed is the key to the use of soldiers, but also the key to market competition. At present, LED lighting products have a shorter cycle of renewal and the entire market is undergoing rapid changes. Therefore, companies need to establish a customer-centric response system to improve the ability of supply chain integration and optimization, product planning and rapid marketing response. Otherwise, it will fall into the passive situation of fast fish eating slow fish.
Under the collective feast of LED lighting, the industry is subtly changing. The market is no longer the market in the past. The opponent is no longer an opponent. Whether you are an industry tycoon or a second- and third-line brand, you must race against time and be doomed. Looking forward to the future, those companies that achieve optimal allocation of marketing resources, deep internal strength, and speed of ownership can ultimately win. Who is fighting for the king? Who is trying to catch up? Who is gorgeous? Who is turning around in pain? let us wait and see!
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