Shijiazhuang Northern Auto Parts Chengtian Xinli: Merchants are fish, we are water


The "2009 China International Auto Parts Expo" sponsored by the Ministry of Commerce officially opened at the China International Convention and Exhibition Center. As the live broadcast media of the 3rd China International Auto Parts Expo, HC Network constantly broadcasts the latest news in the spare parts industry from the live studio.

HC Network interviewed a large number of auto parts companies who came to participate in the exhibition. When interviewing Tian Xinli, deputy general manager of Shijiazhuang North Auto Parts City, we learned that Shijiazhuang City North Auto Parts City, a wholesale market for Shijiazhuang Automobile Parts Center, is located in Hebei Province. The only national-level automotive wholesale market, China Northern Auto Mall, was invested and built. After 10 years of development, it has become one of the largest auto parts markets in the northern region. There are more than 300 existing merchants with an annual turnover of 1.5 billion yuan. about. It occupies nearly 100 acres, and because of its proximity to the National Highway 107, it also has an advantage in terms of geographical location. The perfect facilities, standardized management, convenient transportation and the commercial atmosphere associated with the automotive industry within a radius of 3 kilometers have attracted auto parts manufacturers across the country to enter the market. In order to meet the requirements of merchants and create a more favorable business environment and development opportunities for the majority of merchants, a large-scale expansion of the market was carried out this year. The first batch of 20 gold-meeting shops facing the Shihuan Road have now been sold. The shop is a three-story large-scale space type apartment, the upper and lower water, kitchen and toilet are complete, office, set store, warehousing business in one, both with high grade, but also highlight the convenience and practical.

In recent years, Auto Parts City has always played a leading role in the aftermarket of parts and components. However, the development in recent years has undergone great changes. In the aftermarket model, Tian Zong introduced: The Administrative Committee of the Auto Parts City of North China focuses on financial management. Instead of simply renting shops to merchants, we are in a relationship of win-win with managers and operators. This is the fish-water relationship we often refer to. Merchants are fish, and we are water. Let them swim in our water. The move will give them a certain sense of profit and home, so that we can achieve a win-win result. We actively plan the Auto Parts Chamber of Commerce in the national auto parts industry so that every merchant can join our membership. We treat the business as a family. People and merchants encountered difficult problems to find our Chamber of Commerce. We dare not say that we can solve them 100% and we will do our best to help them solve them. Auto Parts City has also strengthened communication with the functional departments. As a three-star credit market issued by the Hebei Provincial Administration for Industry and Commerce, we have worked hard to ensure that merchants are operating here with peace of mind and confidence and that merchants are satisfied.

General Tian talked about participating in this exhibition. What are the promotion strategies for the Auto Parts City? This is the second time that the organization participated in the China International Auto Parts Expo. It has participated once last year. This year, the delegation has come to about 110 people. Our management, we actively communicate with merchants to help them build a bridge, we have begun preparations in March, we also often contact the organizers, in our market has also established a related website, we also often Members of the publicity, this time around the dealers around our market, this time we should say that we are the most people, the scale is relatively large. Compared with other auto parts cities, North Auto Parts City has more advantages and features. The hardware aspect is similar to other auto parts cities in terms of hardware. North Auto Parts City is also more advanced in the auto parts city in the country. In the second and third floors, there are freight passages. In terms of software, great efforts have been made. The Auto Parts City has also been established on the Internet. Now we are making online stores in the North Auto Parts City. We also have our own newspapers. In the first issue, we also have a list of merchants. We record the business operations of the merchants in the journals, distribute them free of charge to dealers across the country, and help merchants advertise their products.

In the future positioning and development direction of the North Auto Parts City, Tian introduced that the future Auto Parts City will be mainly based on Hebei Province and supplemented by neighboring provinces and cities as the development trend. The product structure is mainly based on heavy-duty trucks and light trucks. Auto Parts City is specialized in heavy-duty trucks and light trucks. Now it is also replenishing accessories for small cars. We think Auto Parts City must first do it in order to become bigger and stronger. Now it is mainly to develop in this area.



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