China Drying Network News China's 9% of the world's arable land has supported 22% of the world's population, and chemical fertilizers have contributed. However, problems such as low fertilizer utilization, serious waste of resources, and outstanding environmental pollution still hamper China's agricultural modernization. How to solve this contradiction? Shandong Jinzhengda Co., Ltd. undertakes the project of the controlled-release fertilizer technology innovation platform. Through seven measures, it speeds up the slow-release fertilizer known as "noble fertilizer" to Daejeon and realizes the civilian population. The use of slow and controlled release fertilizer can increase chemical fertilizers. Utilization rate of 10-15 percent, cost savings of 50-100 yuan per acre, while reducing environmental pollution. The project won the second prize for national science and technology progress in 2012.
Chen Hongkun, deputy general manager of Jinzhengda, said that the project for the construction of the controlled-release fertilizer technology innovation platform has established an efficient cooperation mechanism for production, research, and scientific and technological talents and an incentive mechanism for innovation. At the same time, it has effectively promoted the in-depth promotion of soil testing and fertilizer application in China, and has driven agriculture. The development of mechanized fertilizer technology has effectively alleviated the shortage of rural labor.
For a long time, the United States, Germany, Japan, Canada, Israel and other countries have been leading the research on controlled-release fertilizer technology. Although China has studied the technology for more than 30 years, it has been in the laboratory stage, the industrialization process is lagging behind, and it is difficult for the products to be widely promoted on crops. According to Chen Hongkun, in order to break the monopoly of foreign technology, since 2004, Kim Jong-ta has been aiming at developing and applying technologies for the slow-controlling and release of fertilizers from Chinese farmers, which are "affordable, well-used and well-used." The combination of production, education, and research is an open and innovative means. Through seven measures, the platform for technical innovation of controlled-release fertilizers has been constructed. The first is to build a multi-level R&D organization system that runs through the industrial technology innovation chain; the second is to establish a scientific and efficient innovation management operation mechanism; third is to establish a continuous and stable investment protection mechanism for scientific and technological innovation; and fourth is to establish the introduction of innovative talents, Training, evaluation and incentive mechanisms; Fifth, the implementation of an open, all-round cooperation in production, learning, research and development; Sixth, an innovative culture of “encouraging innovation, full participation, innovation, and tolerance for failure†has been formed; and 7 is the establishment of a sound marketing and promotion system. service system. This “seven-in-one†interactive system innovation project enabled Kim Jong-tah to quickly break through a number of core technologies with independent intellectual property rights, enhance the company’s ability to independently innovate, and accelerate the industrialization and application of controlled-release fertilizer to make this product finally Go into the fields.
Chen Hongkun proudly told reporters that the technology of the controlled-release fertilizer technology innovation project is based on the key to slow-release fertilizer control and common technological innovation, established the leading position in the international slow-release fertilizer technology field, and promoted the technical progress of China's controlled-release fertilizer technology. Industrial Development. In this process, they have also made many achievements, such as screening and development of polyolefins, water-based polymers, vegetable oils, humic acids, urea-formaldehyde and other slow and controlled release properties, low cost, easily degradable slow release material And formula combination; through the membrane material characteristics, membrane thickness, membrane structure, additives, particle size and other process parameters of the study, created a precise controlled release formulation technology and its controlled release model.
In recent years, Jin Zhengda has developed 59 controlled-release fertilizer products for crops, 44 new technologies and new processes, and more than 10 new materials. At the same time, Kim Jong-ta established two national-level research and development platforms for the Controlled-release Fertilizer Engineering Technology Research Center and the Compound Fertilizer National Engineering Research Center, and successively undertook more than 30 national and provincial-level scientific research projects such as the National Science and Technology Support Program. Participated in the drafting and formulation of six industry and national standards, and the number of national invention patents reached 124. Kim Jong-ta actively took the lead in the formation of a national strategic alliance for technology control of slow-release fertilizers, influencing and stimulating research, development, and construction of controlled-release fertilizers in more than 30 scientific research institutes and more than 70 companies. Fertilizer and other new and efficient environmental protection fertilizer situation.
The innovative marketing service model is also one of the important contents of the innovation platform construction. In the past two years, Kim Jong-tah has gradually changed from a traditional manufacturer to a “manufacturing + service†combination, raised service marketing to a strategic level, and actively provided customers with a full range of services. Kim Jong-ta has promoted the use of "same seeding and seeding" technology as a carrier for product promotion. In the past two years, 500 agrochemical service teams have been established across the country to develop seed simulcast technology across the country. According to estimates, this technology can increase farmers' output by 10% to 15% per mu. Up till now, the technology of “same seeding and seeding†has been promoted to 5 million mu, which has created nearly 1 billion yuan of economic benefits for farmers directly.
Luo Zhengsheng, deputy general manager of Jin Zhengda, told reporters that in the marketing model, Kim Jong-taung emphasized the importance of increasing market position with extensive network coverage and established a marketing service model focusing on "channel optimization, intensive distribution, resident marketing, and agrochemical services." . Since 2012, with the successive completion and commissioning of Jin Zhengda's Henan, Anhui, Liaoning, and Guizhou companies and the completion of future production bases, the company will have improved its supply in the Central Plains region and Northeast China. Since Jin Zhengda began to implement intensive distribution in 2010, it has already been piloting in nearly 100 counties nationwide, effectively increasing the market share of products and increasing the profits of distributors and enhancing the loyalty of dealers. At present, Jin Zhengda's slow controlled release fertilizer has been applied on more than 30 kinds of crops across the country, accumulatively increasing 69.25 million mu, adding 14.6 billion yuan in economic benefits to farmers.
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