In the actual marketing campaign, big brands always have multiple advantages, eroding and even swallowing the market share of small brands. It is not easy to divide food from their mouths. It is a difficult war to seize their market share. But we also have reason to believe that no big brand is strong enough to completely monopolize the market, small brands can't fight and can't fight, but they must know how to fight.
In the early stage, relying on comprehensive competitiveness, the development of Wu Sanchun, the deputy general manager of Fuxing Group's marketing, requires a long process. Especially in terms of cultivation, small brands still need to be strengthened.
A brand wants to grow from small to large is not a one-off process. This requires a long process of development, especially the most important thing that small brands have to do at the beginning of their creation. I think it is the most important thing to find. Find product positioning.
We often say big and full, small and specialized, so small brands must establish small and specialized product positioning, try to extend the product to the sub-segment, find the right category to do the fine work, but also make the product different from the famous brand. The characteristics of the product, in order to make the product have a selling point and be competitive. Of course, it is still not enough to make the product unique. You still have to do the quality and service consistently to attract repeat customers and absorb more customer resources.
Small brands must learn to do the supporting role. The director of the lighting marketing of Ao Keshi, Jin Yunshan, is not only the protagonist to be a good show, but also the supporting role has to be outstanding, in order to win the full house. However, there is always such a time, the protagonist will let the supporting role grab the limelight, because the supporting role is more heart-warming and let us applaud.
Everyone is eager to be the protagonist, so small brand essay products are also eager to build their own channels, and their own specialty stores are blooming everywhere. However, if they are to be the protagonist in front of the stage, they will invest a lot of money and energy, but they will not win the absolute market. The share, the end of the loss to lose money, is not worth the loss. Some brands have chosen such a marketing strategy, and they can make big business with a supporting role.
Although the advantages of small brands are getting smaller and smaller, and the living space is gradually being compressed in some corners, every small brand will have a head-on idea. To achieve this ambition, I feel that small brands have to keep up with the development of the times. Keep up with the trend of market changes, and do a good job from a small place, do a good job, from price positioning to product stratification to improve the cost performance of products, and slowly improve their competitiveness. Even if you play as a supporting role, you can make your play more popular.
The heating element give off the far infrared energy waves directly, heating the whole environment, people and objects. The electric infrared heating panels can be built with high thermal insulation material, so that the heat can be stored and still release within a certain time after the power outage. It is much more safe and efficient. This is a new concept of healthy and comfortable heating way.
Panel Heater With Thermostat,Infrared Electric Panel,Panel Convector Heater,Electric Panel Heaters
Shandong Dexiang Electrical Technology Co.,Ltd , https://www.heater-kerosene.com