Over 600 years ago, during the Ming Dynasty, Zheng He led a huge fleet of seven seas and became the pioneers of the world's largest maritime age. He also wrote the glorious history of China's ocean-going sailing. Today 600 years later, when a sailing ship representing China participating in the competition and titled "Dongfeng" is about to embark on the journey of the world's top global sailing race, it will carry the dream of China's oceans and mobilize China's children with extreme ocean sports. To reshape the ambition and enthusiasm of China's great seafaring era.
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Over 600 years of space-time, the dream of the Chinese people's great power is once again rendered by the blue of the ocean. The ambition of the Chinese people to move toward the Blue Ocean is rekindled in the country's strategy of building a maritime power. The “Dongfeng†sailing ship and the Dongfeng team sailed on behalf of China in this context and will anchor from Alicante, Spain on October 11th to embark on the 12th (2014-2015 season) Volvo Ocean Race. The journey of the stage. They want to show China's sailing dreams in the same way as the traditional sailing powerful national sailing team through the way of extreme ocean sailing.
On October 4th, in Alicante, Spain, the “Dongfeng†sailing ship, which was exclusively named by Dongfeng Commercial Vehicle Co., Ltd., a well-known trucking company in China, performed well in the Hong Kong In-Portal Test held on the same day. It performed well for the upcoming ocean. The competition warms up successfully.
The 40-year-old Volvo Ocean Race represents the competition of the world's top ocean-going marine sports. In order to build a strong international team, Dongfeng Commercial Vehicle Co., Ltd. has formed a Dongfeng team by recruiting outstanding players from around the world. Captain Charles Goldheier is a French national player with extensive experience. He will lead 11 excellent professional sailing crews, including 6 Chinese players, to complete 9 months and 10 stations, span four oceans and five continents, and form a 39,000-mile race around the world. Because this is the only Chinese team with the largest number of Chinese crew in the history of this event, the “Dongfeng†and Dongfeng Team attracted a lot of attention from the international media.
“Our mission is not only to train these crews for the game, but also to teach shore crews how to operate a professional ocean-going event, from logistics to management, so as to achieve a Chinese ocean-going team with 100% Chinese crew. "The manager of the Dongfeng team Bunuo said. "The establishment of the Dongfeng team laid a good foundation for the formation of a real Chinese team in the future, and it also greatly promoted the development of China's ocean-going marine sports."
China's strategy of building a strong ocean is not only reflected in navigation, but also allows more companies to go overseas and become international enterprises. This is an important support for China's strategy of building a strong ocean.
Dongfeng Commercial Vehicle Co., Ltd. as an automobile company, why should it participate in the Global Regatta with its title?
“Global sailing is a good carrier to awaken people’s awareness of ocean going. Dongfeng Group and Volvo are global partnerships. Participating in this activity is also an important means of Dongfeng’s internationalization. Our goal is to truly create 'China’s east wind and the world’s east wind’. On October 4, Zhu Fushou, general manager of Dongfeng Group, introduced the press conference.
Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd., said that participating in the Volvo Ocean Race has opened up a new route for the internationalization strategy of the Dongfeng Commercial Vehicle brand. “Dongfeng Commercial Vehicle Co., Ltd. is one of the leading truck brands in China and has a 45-year history. We hope to further promote the Dongfeng commercial vehicle brands and products globally through the world’s top Volvo Ocean Race, while using The powerful combination of professional and new technology witnessed the contest between the Dongfeng Team and the other six teams and witnessed the integration of the Dongfeng Team and the forces of nature."
Huang Gang also said that letting Dongfeng Commercial Vehicles pay more attention to the fact that “we have further established ourselves in Southeast Asia and other strategic markets, and some ports of call through the competition’s 10 stations are in line with the overseas target markets of Dongfeng Commercial Vehicles. In line with this, it will accelerate the overseas promotion of Dongfeng Commercial Vehicle brand and develop a good partner.â€
It is understood that Dongfeng Commercial Vehicles sets out from the goal of brand globalization and its overseas strategy is in full swing. From the just-concluded International Commercial Vehicles Show in Hannover, Germany, to the Alicante Volvo Ocean Race in Spain, Dongfeng Commercial Vehicles. It has been on the broader international stage to attract more attention.
It is with this brand's globalization promotion target that Dongfeng Commercial Vehicles has started a cruise around the world. However, the dream of internationalization of Dongfeng Commercial Vehicles is not just to devote sufficient efforts to brand promotion, but to pay more attention to global resource cooperation in the whole value chain. In January 2013, Dongfeng Group and the Volvo Group signed a strategic alliance agreement to bring together the advantages of global commercial vehicle resources and form a new company, Dongfeng Commercial Vehicle Co., Ltd., to strengthen the development of the core business of medium- and heavy-duty commercial vehicles. Both sides are on resources. Collaboration and common development of the “Dongfeng†brand commercial vehicle has become an internationally renowned brand.
As Huang Dong, general manager of Dongfeng Commercial Vehicle Co., Ltd., said: “The Dongfeng not only carries the dream of the sailors to conquer the ocean, but also carries the dream of Chinese people going to the ocean, and also carries the international dream of the Dongfeng people.â€
It is understood that the 2014-2015 season of the Volvo Ocean Race will officially start on October 4, 2014. The first staging will be officially started in Alicante on October 11. The competition will be a fierce match in the Inner Harbor, staged and mixed races. The global test of the Dongfeng Team has officially started.
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