Recently, a young man who is doing LED e-commerce is full of confidence. He talks with me with enthusiasm: how good his current e-commerce business is, how hot the business is, and the daily customer service staff are too busy, every day, the news is frequent, one In the year, there are sales of over 100 million yuan. However, some enterprises that do LED lamps, including several companies with an annual output value of nearly 100 million yuan, are bleak. Most companies lament that this year's business is not good. A few days ago, I went to the Hangzhou market to inspect and found that the situation of the local lighting market in Hangzhou was not optimistic. The price was low to the price of cabbage, the product homogenization was serious, and the business was cold and clear. However, in another non-lighting market, I found an LED bluetooth speaker alarm clock, which is expensive and has a good sales. According to the seller, its online and offline sales can reach 100,000 yuan / month, of which online sales dominate. From the above several cases, we can draw the following summary: 1. The e-commerce model has penetrated into the lighting industry, and the momentum is unstoppable. Many well-selling good products have been quietly moved from offline to online. If you still don't believe in e-commerce, you still don't know and learn e-commerce, then you are really somewhat OUT; 2, LED technology is changing with each passing day, the company purely fights the price, the trick of copying the product is no longer useful. Nowadays, the mainstream of consumer groups is after 80s and 90s. This is a group of people in the Internet age. They have a wide range of information and novelty. They are good at various purchase strategies and subvert the traditional simple trading model. 3. Now, LED lighting products It has changed from a lamp era to a multi-functional era. A single lighting function has no way to meet the quality of life of modern people. With the demands of sex, personality, novelty and convenience, more innovative requirements are put forward for products. LED lighting ice and fire two days, in my opinion is a shuffle in the industry, the ability to lose, the weak are defeated, it is worth reminding: the arrival of the Internet + era, for the lighting industry, enterprises are learning Internet + thinking At the same time, we must pay attention to product innovation and business model innovation, use excellent products to impress consumers, and open a green channel for consumers with convenient and high-quality purchase services. About Wu Yulin Wu Yulin, President of Foshan Lighting Association, General Manager of Guangdong Kaixiou Lighting Co., Ltd., Senior Engineer of Semiconductor Lighting, pioneering mood lighting, focusing on LED engineering lighting and engineering customized products.
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