2015 is an extraordinary year for the LED industry. The global high-brightness LED market has a production value of only US$14.52 billion in 2015. The annual growth rate is not 10% higher than in previous years. The temporary low tide of the whole industry has confused many people. In fact, in the past year, we have been excited about the rising demand for LED lighting. We are surprised by the sharp decline in the unit price of LED products. Behind these complex expressions for the autonomy of silicon substrate technology, it actually reflects the significant development of the LED industry. The uncertainty encountered in the process, this uncertainty is also a manifestation of vitality. The LED industry has experienced an expansion in volume in previous years, and has now gradually shifted to a new era of qualitatively enhanced entrepreneurship. We are eager to succeed in this new era, but there are bound to be countless failures and countless efforts behind success. Not every innovative practice can be successfully transformed into value output, and there will be continuous innovation and entrepreneurs in the future. Under the new normal state, the innovation and transformation of LED enterprises is also good. The LED entrepreneurs under the innovation and entrepreneurship are worthy of forging, and it is necessary to have a little bit of success in my mindset. Borrowing what Mr. Hu Shi said more than 80 years ago, when you are most pessimistic and disappointed, that is the time when you have to build up strong confidence. You must be convinced that there is no effort in the world. It is not necessary for me to be successful, and the skill will not be donated. If you don't have to be with me, you will have the courage and possibility of exploration, trial and error, and rise. It doesn't have to be in me, but it also highlights the general trend of LED resource integration and enterprise competition. It is not necessary for me to be successful. The desire is never satisfied. It is the self-transcendence and value extension of LED companies and individuals. Into the colorful LED world in 2016 In 2015, despite leaving many questions in the market, the Chinese LED industry is still the anchor of the world's lighting industry, the source of power and the wing of hope. Compared with the sharp decline of other physical industries such as coal, steel, auto market and retail industry, the LED industry's 2015 results have been lucky enough. In the first year of the National 13th Five-Year Plan, under the grand blueprint of China's manufacturing of 2025, the LED industry will usher in a new 2016. According to the theory of industrial economics, when an industry sprouts and erupts, it will surely stand up and sizzle, and it also means that the industry is turning, and it is full of more uncertainty. For the LED industry, there are more opportunities for innovation in 2016. 1. Home lighting has become the most important basic market At present, the LED industry is gradually moving from maturity to maturity, and the scale of the industry is further expanding. LED has accelerated penetration into home lighting. With the continuous decline in the price of LED lighting products, the high-profile civilian market has begun to open the door to meet the LED era. The industry generally believes that the continued decline in the price of LED lighting products is conducive to stimulating the demand for the civilian market. When the price drops to a certain level, the advantages of brand efficiency and comprehensive strength of the enterprise will appear. If the price is very cheap, branded LED lighting products will become the preferred choice of ordinary people. It should be noted that the replacement of traditional lighting by LEDs is no longer a simple replacement, but emphasizes health, intelligence (wisdom) and personalization. In the next few years, China's lighting market is expected to exceed 100 billion US dollars, while the penetration rate of the home smart lighting market is currently less than 2%. Through the integration and promotion of intelligent control technology and high-efficiency LED, modern home lighting will be the field of intelligent lighting. Intelligent lighting is an inevitable trend in market demand, and its market segment prospects will be immeasurable. However, intelligence does not simply mean combining some functions other than lighting into a luminaire. Intelligence is not a trick to embroider the legs, but to incorporate real new technological elements. Intelligent lighting should be able to control the lights easily, conveniently and freely, while making the lights healthier and more personalized, suitable for different environments and different groups of people (such as children and the elderly).
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