The Fifth Plenary Session of the 16th CPC Central Committee proposed that “a group of advantageous enterprises with independent intellectual property rights and well-known brands and strong international competitiveness should be formed.†This sentence is particularly relevant to the future development of the Chinese automobile industry. The development of the "5" period has important guiding significance!
In recent years, although there have been some developments in China's auto brands, both in terms of quantity, scale, market share, and brand influence, independent brands are still at a great disadvantage compared to foreign brands. How to seize the opportunity during the "Eleventh Five-Year" period so that Chery, Geely and other market "entrepreneurs" truly become "more competitive international competitive enterprises"? How to make the market's "entry entrants" enter smoothly and seize the opportunity to grow rapidly. Reproduce several "chery" and "geely" before the "big picture is set"? Has become a major issue for the survival of China's auto brands.
However, we also know that the emergence of self-owned brands and competitive companies is not only a micro-scale market operation problem, but also a macro policy implementation issue. Because the market operation of enterprises has never been abstract, it has always been carried out in a specific institutional environment. The institutional environment is not only very important, but even the most important force that determines economic development. For institutional economists, international competition is essentially institutional competition. Specific to the auto industry, we can also say that the competition in the world auto industry is actually a kind of institutional competition concerning the development of the auto industry.
This point, in the original Minister of Machinery Industry He Guangyuan, got the same answer. "The He Long dispute" has never ceased. The old minister and others have expressed their intentions. They also wrote a letter to the leaders of the country with a heavy heart. In this letter, the old minister expressed the idea that the combination of the government’s policy competition and the company’s commercial competition is the fundamental experience of winning and building a strong automobile industry. "Policy competition" --- The old minister used such a concept to express the issue of institutional competition in specific stages of industry-specific development. Obviously, the old minister was the highest leader in the mechanical (auto) industry and was also a participant and leader in the formulation of many automobile policies in the past. The policy management of the automotive industry is essentially critical.
From a policy management perspective, what is the biggest problem? For a long time, there has been a “mainstream view†that the root cause of inefficient management in the automotive industry is multi-headed management, which may not necessarily be the case. "Management" does bring troubles such as wringing and inefficiency, but what can be done without "managing"? According to the product to set up management department? Of course, the car is a “special productâ€, but the special place of the car can also be completely managed by the corresponding department. Moreover, “international practice†is also the case. On the other hand, without "multiple management", the problem can be solved? In the past, when China National Automobile Industry Corporation and the Ministry of Machinery managed automobiles, it was similar to "one-management." What was the result? The power to monopolize, no matter how detailed ... than the current "long management" is also troublesome ... ... If we sum up the previous reforms of the management of the auto industry, we will find that the main thrust of the reforms, including institutional changes, are actually along the The concept of "decentralization" and "decentralization" was carried out.
Why do so many people "manage" teeth? In fact, if we look at the nature through phenomena, we will find that the root cause of chaotic management in the auto industry is not “multi-headed managementâ€, but rather the issue of scientific management. Management science, how about "long"? Management is unscientific. What about "one head"? Therefore, do not let the phenomenon of “manager management†cover up the essence of not implementing scientific management!
How can we achieve scientific management? This, of course, needs to be explored. However, there are several principles that should be clear (have been discussed several times in the past): First, the management of the tube should not be irrelevant. This is a question of what to control; second, the functions are clearly defined and the powers and responsibilities are clear. This is a question of who is responsible for the management. Third, the operation is standardized, efficient, open, fair, and fair. This is a matter of how to manage. However, as far as we can see, we are still far from achieving these three points. Because the first point did not do, the independent brand lost its premise. We must know that the number of independent brands we support today is not even legal. This is the irony of our related policies! There is no right to subsistence. Where does it come from? Where do you come from? Because the second point has not been achieved, our departments have been constantly wrangling, coordination costs are too large, and even the interests of the department are greater than the national interests (criticism of “manager management†is mainly derived from this). Because the third point is not done, it is inefficient and sometimes there are good things that are difficult to do. Take the support for independent brands, the actual support measures are too few, even if there are motions in this area, it is often thunder and rain, little rain! Even once the fear of the end, fear of violating the WTO rules of the game. Until the central leadership boldly proposed "independent innovation," there were some sporadic actions, but they were still unsystematic and the efficiency was surprisingly low.
After the reform and opening up, we put forward the target system of the socialist market economy. However, as far as cars are concerned, our management methods may not be able to meet the needs of establishing this target system. For the Chinese auto industry, active markets and unscientific management have formed a huge contradiction. This contradiction has caused us to lose many precious opportunities. However, if this problem is not resolved, we will continue to lose opportunities and lose opportunities for independent brands and independent innovation. During the "Eleventh Five-Year Plan" period, the development of automotive self-owned brands and advantageous enterprises has considerable urgency. Only by solving this problem, can we win in policy competition and commercial competition, and it is possible to create a number of self-owned brands of superior automobile companies! Our planning can be realized as scheduled. Our dreams can no longer be fantasy!
In order to implement the spirit of the Fifth Plenary Session of the 16th CPC Central Committee, this newspaper will start a series of reports on the topic of “Creating a good policy environment for the emergence of advantageous autonomous enterprises†from this issue.
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