The reporter recently learned that the United Nations’ latest biennial automobile purchase order will be determined on November 1. There are 20 automobile manufacturers in the world participating in the competition, a total of 15,000 large orders, of which 9 are Chinese companies.
Chinese cars enter the UN procurement field of vision
“Only 1% of the huge sums paid by UN procurement are paid to China each year, but most of the procurement materials are made in China.†At the recent Beijing CBD International Business Festival, the UN Assistant Secretary General Mai Shouxin stated that the United Nations will Purchasing in China will be indirectly purchased as direct purchase. And in this year's procurement product catalog, the first addition to the vehicle procurement program.
"China's cars definitely have a price advantage." Mai Shouxin said in an interview with the media that the price of Chinese cars is only one-third of the price of Japanese cars. They are already paying attention to Chinese auto companies with independent property rights. Mai Shouxin introduced that the vehicles required by the United Nations must be vehicles with good performance, and they must have good after-sales services. At present, most Chinese auto companies cannot.
Lei Yu, deputy director of the United Nations Procurement and Services Promotion Department of the China International Economic and Technological Exchange Center of the Ministry of Commerce, told this reporter that not long ago, they accompanied the United Nations officials responsible for automobile procurement to visit Beiqi Futian and Beiqi Limited and conducted the business with the company. Friendly and full communication.
“Although our products have great price advantage, but in the formal, complete and timely overseas after-sales service, it is the soft underbelly of our enterprises to participate in competition.†Lei Yu said that the majority of domestic auto companies' financial strength and export scale It is not enough to build a perfect after-sales service network overseas. This will be a major obstacle for domestic auto companies to participate in bidding, and it will be difficult to solve in a short time.
Information Asymmetry Causes the Passiveness of Domestic Auto Enterprises
The reporter learned from the interview that Beiqi Foton, Brilliance Automotive, Great Wall Motor, and JAC all participated in this UN procurement bid. What is surprising, however, is that almost all companies are unclear about the United Nations procurement bid and their participation is relatively passive, and they are ignorant about the progress of bids.
Beiqi Futian is the most active and active company. Wu Yajie, who is in the Overseas Division, told reporters that they are participating in the online bidding for the United Nations procurement for the second time, but the first time there was no result. The products participating in the bidding include five models of pickups and light trucks. However, their requirements for UN vehicle procurement are not clear. Although they have received UN vehicle procurement officials, they do not have much confidence in winning the bid.
Great Wall Motors participated in this UN procurement through its dealer in Henan, which is engaged in automobile export trade. Products participating in the bid include pickups and Haval, Sev and other SUV products. Great Wall Motor began to develop overseas markets in 1998 and began to expand its overseas after-sales service network in 2002. At present, it has sold and established regular automobile 4S shops in 61 countries and regions, and it can provide timely and reliable after-sales maintenance services. Great Wall Motor seems to be the most promising bid for success.
In this bidding, Tang Jie of the Jianghuai Automobile Overseas Business Department told reporters that they knew about the United Nations in China in June.
Buy the vehicle for this news. Contacting them is a company in Beijing. The work they did was to fill in the company's and product's data according to the information requested by the other party's fax and pass it in. There was no further contact between the two.
Brilliance also stated that although they participated in the procurement, they do not know much about the specific situation. During the interview, when the reporter asked whether the company registered on the UN procurement website, most companies indicated that they were not registered or are registering, and most of the companies participated in the UN procurement bid for the first time. However, it is gratifying for reporters that they generally expressed their positive attitude towards the procurement of the United Nations and expressed their willingness to learn more about the information and requirements.
According to statistics, the annual procurement volume of UN agencies in the world exceeds US$8.3 billion (including trade in goods and trade in services). Among them, procurement in developing countries accounts for about 40% of total purchases. Last year, the United Nations purchased only US$84 million in China, which accounted for only 1% of the total. However, in reality, most of the goods purchased by the United Nations come from China, and a large number of orders have been concentrated in Europe, the Americas, and other places through several hands of re-export trade. Information asymmetry, domestic enterprises know too little about UN procurement projects, lack of communication channels is an important reason.
Taking the big singles is expected to become a long-term partner of the United Nations procurement
It is reported that the situation of asymmetric information is expected to change in the near future. The reporter learned that the recently established China United Nations Procurement Promotion Association will provide services for more companies to understand issues related to UN procurement and promote information exchange between the two parties.
The reporter also learned that the United Nations currently has 16 offices in China. Compared with the commodity structure purchased in China in the past, electromechanical products and high-tech products are one of the focuses of this procurement, and automobile is one of them. Once signed with the United Nations to sell cars, it is usually signed for two to three years. Therefore, the Chinese auto companies that are fortunate enough to get a large purchase order are expected to become further long-term partners for procurement by the United Nations.
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