2008 China Automobile Industry Event Continues 7 Major Events Affecting the Auto Market


2008 is about to pass. No one will forget this year, and no one can forget this year. When we look back on 2008, there are constant major issues in our minds and accidents continue. Joy and sorrow have been performed in this year to the extreme; China and the world have also become more integrated this year.

In 2008, when the Chinese automobile industry ushered in 30 years of reform and opening up, and constantly looked back on the past years, it also experienced the most severe tests in reality.

The increase in production and sales is the lowest in recent years

Tens of millions of goals are unsuccessful

In 2007, the country’s auto production reached 8.88 million vehicles, and the growth rate was maintained at more than 20% for seven consecutive years. Based on this, industry leaders and experts predict that China's auto production will leap to 10 million steps in 2008 and be ready to celebrate the 10 millionth offline.

However, there are too many uncertainties in 2008. Snowstorms, earthquakes, appreciation of the renminbi, rising prices of raw materials, changes in macroeconomic policies, and the global financial crisis have caused many factors to affect the domestic economy and adversely affect the domestic automobile market and automobile exports. influences. Under such circumstances, the cumulative production and sales volume of automobiles in the first half of the year still exceeded 5 million, an increase of 16.71% and 18.52% year-on-year, and the increase rate has decreased compared with the same period of last year.

The situation became more severe in the second half of the year. The US subprime mortgage crisis has caused a global economic crisis. The Chinese auto market has not been spared, and sales have continued to drop significantly. In August, the national automobile production and sales volume not only fell consecutively, but also saw the first year-on-year decline since 2006. Production and sales volume decreased by 3.50% and 6.34% respectively year-on-year. In September and October, the auto market continued to decline, especially for commercial vehicles.

According to statistics from the China Association of Automobile Manufacturers, from January to November this year, the production and sales volume of automobiles were 8.804 million and 8.629 million, respectively, which increased by 7.98% and 8.52% year-on-year respectively. The target of producing and selling 10 million vehicles in the year has been unable to achieve. It is expected that the growth rate of production and sales in 2008 may barely reach double digits, and the increase will be the lowest point in recent years.

Consumption tax adjustment Fuel tax plan passed

National III Emission Standard Implementation

Multiple policies affect the automotive market

Automobile consumption tax adjustment, fuel tax plan passed, implementation of the country III emission standards. In 2008, both the passenger car and commercial vehicle markets experienced major fluctuations due to the adjustment of relevant national policies.

On July 1, the country began implementing the National III emission standards for commercial vehicles. This policy made this year's commercial vehicle market emerged in an anomalous situation of early consumption, hot and cold.

On August 13, the Ministry of Finance and the State Administration of Taxation issued a notification on the adjustment of automobile consumption tax again. From September 1, the consumption tax rate of passenger cars with large displacement (3.0 liters or more) has been adjusted significantly. For passenger cars with a displacement of 1.0 liters or less, the tax rate is reduced from 3% to 1%. After the introduction of the policy, domestic imported luxury car prices have been raised, and sales have begun to decline. As the consumption tax for small-displacement vehicles has not been adjusted downwards, and the price reduction is relatively small, there has been no major fluctuation in this market segment.

On December 5, the National Development and Reform Commission and other departments jointly announced the "Reform Program for Refined Products Taxes and Fees (Draft for Solicitation of Comments)". On December 18, the plan was passed. Although the fuel tax plan was implemented on January 1, 2009, the tax reform policy that has been in dispute for more than ten years is still a big wave in the Chinese auto industry at the end of the year. The implementation of the fuel tax will have a huge impact on the domestic auto consumption concept, consumption structure, and product structure.

Rain, snow and ice

Rare Scourge Highlights China's Auto Power

2008 is an extraordinary year. During the year, China first suffered the worst test of 50 years of snow and ice, and then experienced the grief of the devastating Wenchuan earthquake in Sichuan. When disaster strikes, the Chinese people have demonstrated unprecedented courage and solidarity. Domestic auto companies, especially auto makers of their own brands, have demonstrated their social responsibility and love.

Less than a week after the Wenchuan earthquake, the amount of donations made by self-owned brand auto companies exceeded 170 million yuan, and disaster-relief vehicles and material resources were continuously transported to the affected areas. The first time to donate money and goods, arrived at the scene the first time to rescue the victims, in front of the two disasters, the independent brand auto companies respond quickly, the amount of donations, and won wide praise from all sectors of society.

In the two natural disasters, Chinese auto companies have established a social image of courage and self-reliance in the face of the public. In the natural disasters, the car showed an important role in the rescue; the natural disaster witnessed the power of the Chinese car, reflecting the style of the Chinese auto race.

Beijing Auto Show New Site First Exhibition

Record-breaking service levels to be improved

From April 20th to 28th, the 2008 Beijing Auto Show was held for the first time in the newly opened China International Exhibition Center, the new Shunyi Pavilion. The total exhibition area of ​​the new museum exceeded 180,000 square meters, setting a new record for Asian and domestic auto exhibitions. In addition, this year's Beijing Auto Show has created a record of the largest auto show in Beijing, the largest number of new cars, and the highest degree of attention. More than 2,100 domestic and foreign manufacturers have exhibited with 890 vehicles; over 600,000 spectators have come to visit, of which about 3 Millions of viewers came from overseas; nearly 10,000 journalists from more than a thousand media reported and interviewed the auto show on the spot, including more than 100 overseas media.

It is worth mentioning that this year's Beijing Auto Show, the performance of self-owned brand auto companies is refreshing, showing that after many years of experience, China's self-owned brand auto companies have developed to a new stage and began to change from quantitative to qualitative.

However, at the Beijing International Motor Show held at the new site, due to imperfections in facilities, services, etc., it also caused some inconvenience to exhibitors and visitors, resulting in many criticisms. After the Beijing International Auto Show entered the top five auto shows in the world, it should continue to improve its hardware and software.

New Energy Cars Welcome Olympics Dongfeng

Industrialization to a new level

2008 is the Olympic year. Nearly 500 "zero-failure" and "zero-emission" demonstration operations of the Olympic energy-saving and new energy vehicles have added a beautiful landscape to the successful hosting of the Beijing Olympic and Paralympic Games. The 500 energy-saving and new-energy vehicles include pure electric buses, hybrid cars, fuel cell buses and pure electric venues. The autonomy of FAW, Dongfeng, Shanghai Volkswagen, Chang'an, Chery, Zhongtong, Beiqi Foton and Beijing-Huaqi buses is 8 Research and development. This is the history of the Olympic Games, with the largest variety, the most advanced technology and the largest scale of energy-saving and new energy vehicles providing transportation services for the Olympic Games.

The Beijing Olympic Games not only gave an excellent display opportunity for new energy vehicles, but also greatly promoted the development of new energy vehicles in China. Driven by relevant national policies, the government, auto companies, and universities are working together to achieve a breakthrough in the field of new energy vehicles in a short period of time. At present, there are seven domestic new energy vehicles in China that have obtained the “Establishment Permit”, and some hybrid buses have already been mass-produced and are being operated in cities such as Beijing and Guangzhou.

After the end of the Beijing Olympic Games, the state launched the "Ten Thousand Cities" plan for the industrialization of new energy vehicles. Undoubtedly, after the actual practice of the Beijing Olympics, the industrialization of China's new energy vehicles has taken a new stage.

Auto companies dig up people

Heavyweight executives change frequently

In 2008, the high level of personnel changes in domestic auto companies was the highest in recent years. On February 27, Wang Dachang resigned from the position of vice president of Shanghai Automotive Industry Group Co., Ltd. and became the general manager of Beijing Automotive Industry Holding Co., Ltd., which opened the curtain for the top-level personnel changes of domestic auto companies in 2008.

In May, Tong Zhiyuan, the former deputy general manager of Beijing Automotive Industry Holding Co., Ltd., submitted his resignation and became the president of the Huatai Automobile Group. On June 2, Su Weiming, general manager of FAW-Volkswagen Sales Co., left the company. On June 13th, Dong Haiyang, Deputy General Manager of FAW Toyota Sales Co., Ltd., became the head of the Overseas Division of Beiqi Futian Co., Ltd. On July 22nd, Zhang Xin, the general manager of Nanqi MG, submitted his resignation to BAIC. On August 1, Yang Bo, the general manager of Brilliance International, who had just taken office, changed to Chery. On August 8, on the opening day of the Beijing Olympic Games, Li Feng, general manager of Chery Automobile Sales, suddenly announced his resignation. This series of high-level personnel changes is dazzling.

The operation of enterprises in the process of marketization has allowed the competition among enterprises to become a struggle for human resources from the mere competition of market resources. The competition for senior management personnel is particularly fierce. In 2008, due to a variety of factors, the domestic auto market was in the doldrums, and the sales of many auto companies showed a downward trend. When a series of sales promotion measures such as price warfare is no longer effective, “changing the status of the market” has become another option for car companies to emerge from their predicament.

12 well-known car companies jointly develop DCT

Key component technology breakthroughs cause disputes

On November 25, 2008, Zhongfa United Investment Co., Ltd. and Borg Warner (China) Investment Co., Ltd. formally signed a joint venture agreement in Beijing to establish "Borg Warner Double Clutch Transmission System Co., Ltd." and produce a DCT (Double Clutch Automatic Transmission). ) The key module. This involved 12 domestic vehicle companies and became the key component of the joint development of China's automobile history and participated in the largest project.

Automatic transmission is one of the major problems that plague the development of China's auto industry. In early 2008, the National Development and Reform Commission plans to organize domestic vehicle manufacturers to develop automatic transmissions. In the end, 12 companies including FAW, SAIC, Dongfeng, Chang'an, Chery, Brilliance Jinbei, Changfeng, GAC, Zhongshun, Jianghuai, Great Wall, and Geely participated in the joint investment in the establishment of China Development Investment Corporation. The company then set up a joint venture with BorgWarner Inc., which has a stock ratio of 34:66.

This joint caused a great uproar in the domestic auto industry. DCT is only one of the popular automatic transmissions. It is not conclusive whether this is the most suitable for the Chinese market. Regarding what kind of automatic transmission China should develop, different companies and experts hold different views. The National Development and Reform Commission took the lead in the joint project, which is highly oriented and will undoubtedly affect the development of other automatic transmission companies. In addition, it is also doubtful whether the Chinese side can learn the core technology in the case of foreign ownership of 66%.

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