In 2008, Yuchai Group achieved a history of sales revenue that exceeded 20 billion yuan and reached 20.988 billion yuan. In 2009, under the turmoil of the financial crisis, could Yuchai Group achieve another success? The answer is yes! Recently, the encouraging news from Yuchai Group was reported: From January to October 2009, Yuchai Group's sales revenue reached 22.063 billion yuan, which exceeded the total amount for the whole year of 2008 and increased by 20.21% year-on-year. This is the result of all employees of Yuchai knowing the crisis, practicing internal strength, winning products, seizing the market, and accumulating stamina. It is also the result of the cooperation partner's “firm confidence, help each other, turn crisis into opportunity, and win the finalsâ€.
Confidence is more important than gold! In the grim situation in which the global financial crisis accelerated, the national real economy suffered a huge impact, and China’s auto sales fell for several consecutive months, Yuchai passed the 2009 news release and marketing service of Yuchai Machinery in early 2009. The conference delivered a theme to suppliers, OEMs, service providers, and end customers: "Strengthen confidence, help each other, turn crisis into opportunity, and win the finals." In the case of unclear market conditions in 2009, Yuchai demonstrated firm belief and tenacious will.
Under the guidance of the marketing philosophy of “Excellent Quality, International Yuchaiâ€, Yuchai’s marketing team took the initiative to innovate and proactively innovate, strengthened overall market planning and market segmentation operations, deepened strategic cooperation with OEMs, and strengthened end markets. The close connection. Thanks to the highly coordinated relationship with OEMs and service systems, Yuchai has effectively seized the opportunity brought by a series of policies such as the country’s expansion of domestic demand, reversing the decline in sales volume in the second half of 2008, and turning the crisis into a welcome opportunity. It came to the development of sales "spring."
At the same time, Yuchai took advantage of the upgrade of national emission regulations, integrated existing product technology platforms, upgraded product performance and quality, and devoted efforts in terms of low fuel consumption, comfort, and light weight. In the heavy-duty engine market, Yuchai 6L and 6M heavy-duty truck engines have gradually formed a product integration advantage of "1+1>2" to meet the needs of more market segments. The YC6L locks lightweight road heavy trucks, while the YC6M slowly changes the habits of heavy truck users, allowing more and more users to change from using medium-speed, low-fuel-consuming engines to low-speed, low-fuel-consuming engines. From January to September of 2009, YC6L sales increased by more than 20% year-on-year; YC6M sales increased by more than 80% year-on-year, and sales for the full year are expected to double in 2008.
In 2009, whether it was truck power, passenger car power, general engine power, ship electric power, or passenger vehicle power, Yuchai had a good momentum of development. Truck power performance was particularly prominent. Among them, from January to October, Yuchai's engine sales exceeded 400,000 units, a year-on-year increase of 17.95%, and the sales volume has exceeded the annual total of 370,000 units in 2008; the cumulative sales revenue exceeded 12 billion yuan, an increase of 18.37% over the same period of last year. It is expected to exceed 450,000 units in the year and achieve the goals set at the beginning of the year.