Weichai Power: Diversified Strategic Thinking to Help Enterprises Realize the Leap Forward

According to the latest news, in 2012, Shandong Heavy Industry Weichai Group completed export delivery value of 890 million US dollars, an increase of 39% year-on-year, again setting a record high. Among them, the heavy truck segment alone accounts for 69% of China's total export volume in the Russian market. In the engine segment, 50,000 overseas terminal sales are achieved, covering more than 120 countries and regions.

With the holding of Weichai Group's 2013 business conference, the Weichai Group Technology Week product exhibition was grandly opened at Weichai Industrial Park. This is the largest exhibition of the Weichai Group. The Group’s 51 technological innovations, as well as 88 sets of various power equipment and hydraulic systems , were fully displayed in the 5,000-square-meter exhibition area. While embodying the theme of “Products Deciding Space and Service Creating Value” of the business conference, Weichai Group demonstrated the most advanced development concepts, product technologies, and cutting-edge scientific and technological achievements to the world, demonstrating strong competitiveness.

In this product demonstration, many brands such as Weichai Power , Shaanxi Heavy Duty Truck, Yaxing Passenger Vehicle , Hande Axle, and overseas strategic reorganization of the French Baudouin, Italy Ferretti, and German Kion were unveiled. Representatives of the OEMs and distributors at the conference could not help but lament: Weichai has been developing rapidly in these years.

It is the Weichai Group's continuous expansion of its diversification strategy and the gradual completion of its strategic restructuring, which has further improved the Weichai Group's industrial layout.

Recalling that Weichai Group had gone through the road in 2012, there was a lot of emotion. The goal of Weichai's development is to use machine-oriented, core technology, and globally competitive, sustainable equipment manufacturing group to enter the top 500 in the world. This is the dream of all the Weichai people. And Tan Xuguang, who is the helm of Weichai Group, is more familiar with it. He knows better than anyone else that selling engines alone is not the gateway to the world's top 500. Therefore, Weichai staged multiple variations in 2012. Based on the quality of existing products, we continued to extend our own strategic thinking, further promote our global layout, and finally ushered in the leap of the enterprise.

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