· Michelin car tires sold flat in China in August

In August, the overall retail volume of Michelin car tires was flat.
The main reason is:
On the one hand, due to the continuous impact of the economic environment, the terminal purchasing power is not strong, the acceptance of high-priced brands is declining, and the first- and second-tier cities are affected by the network e-commerce, the retail transaction price is difficult to transact high, and the operating profit is affected. .
On the other hand, the impact of multiple factors such as the reduction in the number of buses, the decline in vehicle usage, and the control of fees since the restructuring of the bus directly affects the sales of physical stores.
According to the understanding of the key provinces in various regions, except for the difference in the registration rewards for sale in Anhui, Jiangsu and Henan, there are significant differences in monthly promotion specifications according to the provinces.
The Anhui market will give different sales registration rewards of 20 yuan or 40 yuan per article according to 100% and 120% of the monthly targets. Guangdong, Shanghai, Beijing, Liaoning, Sichuan and other provinces are all 20 yuan / article. Hubei, Guizhou, Shanghai, Anhui, and Shaanxi fully implemented monthly discounts for six specifications, while other provinces did not. It is worth noting that Sichuan, Shanghai, Yunnan, Guangdong, a few provinces to implement a new wholesale price, 195/65R15, 185/65R15, 185/60R15 a few specifications to open fares, such as 195/65R15 Shanghai market down 30 yuan / article.
In August, the wholesale price of Michelin continued to remain at the lowest level in North China, followed by East China, South China, Southwest China and Northeast China, while South China and Northwest China were relatively high. According to the 205/55R16 91W Primacy3 ST continuous tracking of wholesale price changes, the lowest wholesale price in North China is 518 yuan / article, the highest wholesale price in the northwest is 596 yuan / article, the regional price difference is still about 13%.
According to the vertical wholesale price chart of the above table, in August, the price of Michelin car tires rose compared with the price in July, mainly because manufacturers canceled the special price discount for single specifications, and the sales incentives were reduced from 40 yuan to 20 yuan last month. Article. Taking long-term follow-up of Jiangsu in eastern China, the wholesale price of 205/55R16 91W PRIMACY3 ST was 526 yuan per article, down 3.8% from the previous month and down 6.2% from the same period last year.
From the perspective of raw materials mainly produced by tires, in August, the international crude oil price fell slightly, and the natural rubber spot price fell slightly. Among them, the international crude oil price is currently 42.56 US dollars / barrel, and July is 48.52 US dollars / barrel, down about 12% from the previous month, down about 55% year-on-year; so far, the spot price of natural rubber is 10,800 yuan / ton, and July Compared with the decline of 6%, compared with the same period last year, the cumulative decline of about 20%, raw material prices continue to fall, tire prices lack of price support.
In addition, Michelin announced in August that it will launch a new tire called Primacy SUV, which will be positioned as a mid-range product in terms of product positioning and will replace the current Latitude Tour HP and Latitude Tour. The specifications cover 15 inches to Most of the 20-inch mainstream SUV tires are suitable for SUV models, and will be held in September. The new product launch conference will be held in conjunction with the original products.

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