In 2011, China’s heavy truck market has more confidence, less concern and cautious optimism.


Since the end of 2010, it is predicted that the Chinese heavy truck market in 2011 will become a common practice. For a time, discussions on issues such as economic trends, market environment, and industry development will continue. After experiencing the rapid development in 2010, it is worth noting that the heavy truck market in 2011 can continue its glory. Not to mention the fact that 2011 is still the beginning of the 12th Five-Year Plan period and faces many problems such as weakened investment and market turmoil.

However, the industry strongly believes that the heavy truck market in 2011 is based on a number of factors mentioned above, but even more critical is that at the business conferences that were successively held at the end of 2010, all mainstream heavy truck companies were slightly optimistic about market judgment in 2011. From the 2011 target production, sales volume and analysis of market trends released by major heavy truck companies, it is worth looking forward to in 2011. It is on this basis that the industry has only worried about the blind optimism of heavy truck companies.

First, we will start with the 2011 production and sales expectations issued by the heavy truck companies. From the data analysis, the attitude of heavy truck companies is mostly cautiously optimistic, and the cautious component is to be less optimistic. Why is the company more optimistic? It is believed that people in the commercial vehicle circle can understand that if the attitude at the business conference is too low, it will bring pressure to the distributors and service providers, especially at the crucial moment of releasing performance and encouraging morale. What's more, heavy truck companies will make predictions based on the characteristics of the industry and the strength of the company. The slogan of unrealistic shouting is that mature companies do not bother to do it. The trend of the market will not be always going up. Heavy truck companies are well versed in this truth. Such confidence is full of new heights. It is not so calm as it is doing.

The reason why such judgments are made is because the strength of heavy truck companies, the development stage of the heavy truck industry, and the economic background of China's society are quite different from those in the past. The uncertainty of market capacity is no longer a fatal risk that shakes the foundation of the market. . Therefore, even if there is a significant contraction in the heavy-duty truck market in 2011, heavy-duty truck companies will not be at a loss what to do.

First, the relevant data shows that at present, the number of heavy trucks in China has reached nearly 5 million vehicles, accounting for more than 50% of the total global market, and it is difficult to continue to grow continuously on this base. At the same time, most of the production and sales of heavy-duty truck companies are in China, which also determines that they cannot hope to expand in the market. Then, while striving to open up overseas markets, how to consolidate and expand the dominant position in the domestic market is the most important task for heavy truck companies. Heavy truck companies have already focused their efforts on converting production and sales figures into market share, and competition models that will not compete as much as quality will accelerate.

Second, during the boom period of the market in these two years, heavy truck companies did not just sell their cars, but instead actively introduced new products, upgraded their technologies, enriched their product lines and improved their market layout. Among them, the most noteworthy is that new products are gradually recognized by the market, and gradually become the main sales force, making the company's profitability further improved. All along, the industry is optimistic about the profitability of heavy truck companies (compared to passenger car prices), which is why heavy truck recruits are becoming more and more active. As a result, even if the sales volume is reduced, heavy truck companies will not panic.

Third, regardless of the pace of progress, heavy-duty truck companies are striving to upgrade their services and accessories, and greatly increase the share of special vehicles with high added value. Benefiting from the huge amount of domestic heavy truck market and the gradual release of the updated volume of the National III model, the potential of the service sector has gradually emerged and has become a key factor in determining the success or failure of the domestic market. The long-term advantage of the special-purpose vehicle market is a new growth point for heavy-duty truck companies. After all, this sector has the characteristics of high added value, high yield, and stable growth.

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