In 2014, Xi Jinping proposed the new normal for the first time, namely: China's economy has changed from high-speed growth to medium-high-speed growth, the economic structure has been continuously optimized and upgraded, and the economic development momentum has shifted from factor-driven and investment-driven to innovation-driven. Under the new economic normal situation, where the downward pressure on the economy is still relatively large, domestic manufacturing entities are experiencing huge survival challenges, as is the lighting and lighting industry. In 2015, the lighting and lighting industry suffered from the market coldness caused by weak consumption, imbalance between supply and demand, and e-commerce squeeze. The news of the bankruptcy and bankruptcy of small and medium-sized lighting enterprises was seen in the media, and the industry also had pessimistic arguments. Xi Jinping pointed out that the new normal will bring new development opportunities to China, and enterprises should take the initiative to adapt to the new economic normal. In this regard, lighting lighting companies should also enhance confidence, innovation, speed up transformation and upgrading, and comprehensively enhance their own viability. First, we must pay attention to the expansion of overseas markets, especially the one-way market. In recent years, with the rapid development of the domestic lighting industry, the export trade of lamps has been growing. Facing the gradual recovery of the global economy and the overall macro-environment of foreign trade, lighting companies can actively go out and strive to find new overseas markets. At the same time, don't look at European and American countries. Africa, South America, Southeast Asia, West Asia and other emerging markets have a large population. The lighting demand is heating up and the market potential is huge. In particular, it has an international perspective, which runs through Eurasia, connects the Asia-Pacific economic circle to the east, and enters the European economic circle to the west. It involves dozens of countries along the Central Asia and Southeast Asia, driven by the leaders of Xi Jinping. We are moving from concept to real project. It is foreseeable that all the way will become the highlight of the country's implementation of all-round external development strategy. Lighting companies should give full attention to the development of these regions. The second is to strengthen the deepening of the second and third-tier markets and channels. In fact, there is still a lot of room for the lighting market to be further developed. In the vast rural market, the lamps used by many ordinary people are still very simple and simple. Their understanding and understanding of lighting is very shallow. In the past, many lighting companies focused on the big cities, such as star-rated hotels, halls, and specialty stores. In fact, decorative lamps are mainly used by ordinary consumers, and enterprises should target different market needs. Product development promotes downward penetration of channels. The third is to increase product research and development efforts and take differentiated competition. At present, the homogenization phenomenon of domestic lighting products is more common, while the foreign lighting factories pay more attention to differentiation. Enterprises should continue to innovate, embed the lamps into more creative and cultural, out of the distinctive personality, and do more high-end products. For example, there is a lighting factory that uses glass elements from traditional Chinese culture to the lamps, which are particularly novel and distinctive. In order to create a good environment for innovation, the Guzhen Town Government will further strengthen patent protection. On June 15, the Guzhen Branch of the Zhongshan Public Security Bureau officially established a squadron for cracking down on intellectual property crimes. This is the first squadron to crack down on intellectual property crimes in Zhongshan Township, and it is also the first in China. Its establishment not only indicates the determination and action of the ancient town government's iron fist to control patent infringement and crime, but also a vivid interpretation of the Guzhen Town Government's continuous innovation to promote industrial development. Judging from the current situation, the glacial period of the lighting and lighting industry will continue for a year or two. It is expected that the overall situation will improve in 2017. For the government, we will do a good job in the top-level design of industrial transformation and development, creating a direct sales base for lighting, holding a lighting culture festival, and strengthening patent protection are all specific actions of the government, and the ancient town will also begin to improve in the economic situation. In 2017, with the full opening of Huayi International and Lihe Plaza as the symbol, we will usher in the second take-off! Therefore, the vast number of lighting companies must have a clear understanding of the current glacier period in the industry, and actively adapt to the new normal, and after this After the economic crisis, the company itself will have a stronger body and vitality.
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