Social responsibility is a topic that every company can't talk about. In the automotive industry, in addition to safety seats, child safety training camps and other areas closely related to car companies, each company has its own cultural heritage of social responsibility. Ford has always paid great attention to environmental protection, and corporate social responsibility has also been centered around environmental protection. In recent years, Ford's sales in China have continued to increase, and investment in corporate social responsibility will also grow. Luo Lixiang, Chairman and CEO of Ford Motor (China) Co., Ltd., told Netcom: "Through the 'Ford Motor Environmental Award', we have provided financial support to China's grassroots environmental protection organization. Ford will be "Ford Motor Environmental" before 2020 The prizes and 'green promotion' projects invested 50 million yuan."
Corporate Social Responsibility Strategy Upgrade Five-Year Investment 50 Million Mr. Luo Lixiang said that the development of corporate social responsibility is introduced: “A good company provides excellent products and services to customers, but a great company provides excellent products and services. At the same time, we are committed to creating a better society. In any country, Ford Motor Company follows the philosophy of a great company to conduct business and other activities. In 2000, Ford introduced the “Ford Motor Environmental Award†in China. Over the past 15 years, it has funded 382 outstanding environmental groups and individuals, and awarded a prize of RMB 20.1 million. On the fifteenth anniversary of the "Ford Motor Environmental Award", Ford announced its CSR strategy for the next five years. "Before 2020, Ford will invest 50 million yuan in projects such as the 'Ford Motor Environmental Award' and 'Green Promotion'," said Luo Lixiang.
The 15th Anniversary of Sustainable Environmental Protection Projects in China The Ford Environmental Awards were launched in the UK in 1983 and were known as the Henry Ford Environmental Award. Over the past 30 years, the Ford Environmental Awards have been attended by more than 120,000 groups and individuals in 62 countries and regions on five continents. Since entering China in 2000, the Ford Motor Environmental Award has been continuously upgraded in the past 15 years. From the early support of environmental NGOs, Ford is currently exploring and trying to help grassroots organizations to grow and sustain sustainable development.
Green advances to five major sectors to create environmental professionalism At present, China's private environmental NGOs are faced with a dilemma. In addition to funding needs, the organization's own capabilities also have shortcomings. Since 2012, Ford's environmental protection strategy in China has been upgraded and a “green promotion†plan has been launched. Ford has created five major sectors: “Environmental Social Innovation Training Campâ€, “Trainer Programâ€, “Project Management and Innovation Trainingâ€, “Hatch Project†and “O2O Learning Network†for grassroots environmental protection organizations and individuals. Luo Lixiang said: "Ford launched the 'Green Promotion' project. Through the mentor program, we provide one-on-one mentoring to the highly promising DGO, allowing NGO leaders to get in touch with business and related experts. We are still just getting started. The NGOs are trained to improve their project management, fundraising and communication capabilities. Currently, the training network covers the first-tier cities of North, Shanghai, Guangzhou and Shenzhen, as well as to Nanjing, Changsha, Chengdu, Zhengzhou and surrounding areas.
Ford continues to seek breakthroughs in environmental technology. Ford Motor is not only focusing on environmental protection in the corporate social responsibility sector, but also constantly seeking breakthroughs in environmental technology in product design and manufacturing processes. Luo Lixiang told Netcom: "The latest painting process used in Ford's manufacturing plant reduces the production of solid waste in the production process, reducing energy consumption and saving water resources." In addition, Ford is also committed to research and development of environmentally friendly and sustainable. Materials such as car seat foam made of soybeans, recycled carpet made of seat fabrics, and air conditioning vents made of used plastic bottles. Colleagues, Ford also uses the use of renewable materials such as kenaf to reduce the weight of the car.
The use of environmentally friendly recycled materials does not mean that the performance of the product will be compromised. Ford Motor's EcoBoost engine family combines green and efficient power. Ford has launched an engine environmental strategy to popularize the EcoBoost engine among its models. High-performance cars and large-scale cars such as Mustang and Taurus, which have been launched this year, have begun to be equipped with 1.5T, 2.3T and other small-displacement supercharged engines.
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