It was not a coincidence that it was so simple. Before and after half a month, Chery entered Zhengzhou three times.
On September 8, Chery’s high-end commercial vehicle brand, Wei Lin, was put into operation in Zhengzhou, Henan Province. At the same time Weilin V1's first model Wei Lin V5, Zhengzhou Dahe Wei Lin 4S shop announced a comprehensive listing. Dahe Weilin 4S Store is also the largest 4S shop of the Chery Weilin brand to date.
One week ago on September 1st, Lu Jianhui, the deputy general manager of Chery, responsible for Chery's mini-car, opened the brand of Chery's mini-vehicle - Kairui Youyou. This new car that is strategically important to Chery has acquired Zhengzhou. Come to the market.
In the past five days, Yin Tongyue, chairman and general manager of Chery Automobile, had just met Xu Guangchun, secretary of the Henan Provincial Party Committee and director of the Standing Committee of the Provincial People's Congress, in Zhengzhou.
Yin Tongyue called on Xu Guangchun's secretary. The main content of the conversation was that he hoped to set up a bridge between Anhui and Henan to develop the automobile industry. The reporter learned that Yin Tongyue plans to set the mini vehicle base in Zhengzhou.
Just a few months before Yin Tongyue’s decision to establish Chery's new base in Zhengzhou, the Anhui Provincial Department of Organization and the State-owned Assets Supervision and Administration Commission have decided that Zuo Yanan, the chairman of Jianghuai Automobile, who has reached the retirement age, will remain in office for a term of five years.
The industry generally believes that Zuo Yan'an, the powerful figure of JAC, has actually retained the integration of Jianghuai and Chery. In order to achieve a new leap, Chery must seek new breakthroughs.
Zhengzhou, which is located in the center of the Central Plains, can radiate the entire Central Plains region. With its favorable investment environment, Kairuian Camp is here. Yin Tongyue hopes that it will help Chery to achieve the status of the domestic “microvehicle†in the third and fifth year. To achieve breakthroughs in the development of Chery's first step.
Left Yanan stays
Zuo Yan'an, born in October 1949, will go to retirement age in another month. Previously, the industry generally believed that once Zuo Yanan retired, the possibility of integration between Chery and JAC would increase.
In March of this year, the relevant national ministries and commissions issued the “Auto Industry Adjustment and Revitalization Plan†(hereinafter referred to as the “Rejuvenation Planâ€), and clearly stated that the number of auto enterprise groups with a production and sales scale of more than 90% of the market share has been reduced from the current 14 to less than 10 . Chery was identified as one of the “four small groups†and encouraged to implement regional mergers and reorganizations.
In order to respond to the "Rejuvenation Plan," on May 12 this year, the relevant departments of Anhui Province issued the "Anhui Province Automobile Industry Adjustment and Revitalization Plan" (hereinafter referred to as the "Planning") - pushing Chery, Jiang Auto, Hua Ling, and Chang He , Yangzi, Quanchai and other auto companies will carry out joint restructuring in the province according to market principles, and strive to form an auto enterprise group with a production capacity of more than one million cars; in addition, it will also create 2-4 auto parts production enterprise groups with advanced domestic standards. , 5-7 automotive industry clusters.
The direction of integration has been clearly defined. How to promote Chery to carry out regional mergers and reorganizations has become a topic for the competent department of Anhui Province - The company culture and other factors are not taken into consideration first. Chery belonging to local enterprises in Wuhu, how to reorganize the provincial enterprises Jianghuai?
Because Chery is one of the "four small" and the initiative in integration is greater, Zuo Yan'an is a unique figure in the Chinese automobile industry. Its qualifications and militarized management style have deeply rooted in Jianghuai. One example is that in order to strengthen their thinking, Jianghuai employees must participate in the company’s internal evening school. The night school principal is Zuo Yan’an’s wife.
Zuo Yanan has always had his own attitude toward the reorganization of Chery. During the two sessions, Zuo Yan'an publicly stated that he did not approve of the "reorganization" of Chery and JAC and that he should mention "cooperative restructuring" and emphasized that "there is no question of who is integrating whom."
Since then, Jianghuai Deputy General Dai Maofang, in an interview with this newspaper, hinted again: “Jianghuai will need time to prove its strength and development potential. We are running fast.â€
In the first half of this year, JAC achieved sales of 152,000 vehicles, an increase of 15% over the same period of last year. Among them, JAC's passenger vehicles achieved sales of 55,000 vehicles, an increase of 66.4% year-on-year, and sold over 10,000 vehicles for four consecutive months. JAC sedan performance soared, making the restructuring of Jianghuai and Chery even more subtle.
The lesson of pain
“Actually, the Anhui Provincial Government is also very contradictory. From the perspective of the country’s industrial policy, the alliance among enterprises in Anhui Province can certainly make the automobile industry in Anhui Province bigger immediately, and Chery and JAC can simply add together. And it can even compete with the three major domestic companies." There are close to the Anhui State-owned Assets Supervision and Administration Commission.
In addition to building large-scale automobile companies in Anhui, once Daan Steam has been formed, Daan Steam will receive a lot of benefits from the state’s policy of encouraging industry support from large groups. However, the problem is that if the company does not have a willingness to reorganize, the government will insist on a "Lang-Lang match," and there will be great risks. The Anhui provincial government has also experienced similar lessons before.
In the early 1980s, Anhui, like many provinces and cities, began to vigorously support the production of household appliances such as refrigerators and washing machines, and a number of TV sets and air-conditioning companies have emerged one after another. In the mid-1990s, Meiling and Rongshida were honored as the “Gemini†of the Hefei household appliance industry. The production and sales of Rongshida washing machines had ranked first in the country for three consecutive years, and Meiling’s production and sales of refrigerators were at the top of the country at one time. Both brands have won the "China Famous Brand". Hefei's home appliance products have occupied more than 20% of the market share in the national market, and Hefei is also known as the "Famous Appliance City."
In the mid-1990s, both Rongshida and Meiling's annual sales revenue exceeded RMB 2 billion, which was a remarkable achievement in the household electrical appliance companies at that time. Driven by the idea of ​​strengthening and expanding the household electrical appliance industry in Anhui Province, the Anhui Provincial Government began to strongly promote the reorganization of Rongshida and Meiling. The government hopes to achieve the effect of “1+1>2†through strong alliances.
In 1994, two home appliance giants and a joint agreement were also signed. After the joint company's new brand was also taken, but "connected, uncomfortable," for only a month, the joint declaration of miscarriage.
Since then, the competition between the two companies has intensified. Rongshida and Meiling, on the basis of their efforts to evade cooperation, launched a competition with the city. Under the support of “everyone does not want to let the other party eat†or “no one wants to reciprocateâ€, Rongshida and Meiling have similar scale and strength, similar product structure, and similar distribution channels and information channels.
Meiling, who had worked as a refrigerator, once went to the washing machine project. Rongshida, a washing machine manufacturer, also entered the field of refrigerators, making the relationship between them more subtle and complicated. The coalition promoted by the government did not eventually come together. Two home appliance giants that once were brilliant were later acquired by Changhong and the United States respectively. The once glorious past has become an eternal past.
The Anhui provincial government obviously does not want this tragedy to repeat itself.
Yin Tong jumped out of Anhui
According to Chery's strategic deployment in Henan, Yin Tongyue will join Shaolin Motors and Kaifeng as its strategic location. The mini-vehicle factory to be opened at the junction of Zhengzhou and Kaifeng has a fixed assets investment of RMB1.773 billion. The construction scale is to build an annual production base of 200,000 mini-cars and 80,000 light trucks and agricultural machinery.
Shaolin Motor has a certain reputation in the field of domestic passenger cars. The annual sales of passenger cars are roughly ranked at 56 or so, and the production of buses and buses is the mainstay. At present, Shaolin Automobile has formed a series of products for large, medium and light road passenger cars, city buses, tourist special vehicles, rural special vehicles, group special vehicles and special vehicles. The annual output of Shaolin-brand medium-sized passenger vehicles has reached more than 10,000 vehicles.
Choosing to cooperate with companies outside the province, Chery has its own ideas. “If the company’s willingness is not strong, the provincial government cannot advance strongly.†According to sources close to the SASAC in Anhui Province, if Chery could not come together with JAC, Jianghuai in the same province was one of Chery's biggest competitors. It is better to look for your new space than to compete directly with it.
JAC's advantage over Chery is that JAC is a provincial enterprise and its location is in the provincial capital Hefei. Chery, on the other hand, is only a municipal enterprise from the administrative point of view.
As the main business of commercial vehicles, Jianghuai has previously merged the local Ankai bus [5.43 0.74%] and has experience in the integration of commercial vehicles. In the list of “Daan Automobile†of the Anhui Provincial Government, most of them are commercial vehicle companies. It is apparent that these commercial vehicle companies will be integrated. JAC is more experienced than Chery. Chery is likely to face the risk that once it fails to integrate with JAC, Chery will watch the integration of more provincial auto companies with the province's Jianghuai. Chery’s Daan Auto Blueprint is likely to come out of Zhongshan’s rough wood. Home
At present, Chery has established four major brands including Chery, Weilin, Ruiyi, and Kairui. The main point of multi-brand operation is that more products are needed to support network operations. After the completion of the multi-brand system, Chery also needs more external space to expand the market.
The automotive industry in Henan is weak relative to Anhui, but the determination of the development of the automotive industry is not small. When the Henan Provincial Development and Reform Commission drafted the province's industrial development plan, it has taken the automobile industry as the key development industry.
Henan Province, which has auto companies such as One Trailer, Nissan, Yutong, Haima, and Shaolin, has formed a certain industrial cluster of parts and components, but its industrial foundation is still relatively weak. Against this background, Chery can not only enjoy the local support, but also get better preferential policies.
“From a geographical point of view, Henan is located in the middle of the country and can radiate the Central Plains, and Henan is the largest potential market in the country.†Li Jianguo, general manager of Chery's micro-vehicle sales company, told reporters: “This year Henan has the highest GDP growth rate, and Henan has the largest population. While the economy is in a period of rapid growth, these factors have made Chery choose Zhengzhou as the target."
Chery’s existing base, Wuhu, can radiate into East China. If you add the Central Plains, Chery is equivalent to being deployed in half of China. It is not the Chery family who developed from Wuhu to Zhengzhou. As early as 1998, the founder of the “Fool Seeds,†Guangjiu, developed from Zhenghu’s “hometown†to Zhengzhou. The current “fool†production base is mainly in Henan and Anhui, and Almost all large, medium, and small cities have special outlets.
View related topics: China's auto industry recommence mergers and acquisitions wave
Meltblown nonwoven machine‎,Meltblown nonwoven machine‎ price ,Meltblown nonwoven fabric machine,Meltblown nonwoven machine‎ supplier
CHANGLONGXING SCIENCE & TECHNOLOGY (SHENZHEN) CO.,LTD , https://www.clxmachinery.com