The 13th Shanghai International Automobile Industry Expo officially opened its curtain. Compared with the numerous new cars and concept cars at the scene, before the SAIC-GM-Wuling booth, the public-famous vehicle, the light of Wuling, has become the most dazzling star in the E1 pavilion. What are the reasons that this new classic model has become the focus?
According to the scene of the SAIC-GM-Wuling staff, Wuling’s light models have been listed since the end of 2002 and the cumulative sales volume has reached 1.5 million. As one of the important events of the Shanghai Auto Show, SAIC-GM-Wuling held the “Creating Value for Customers - The 1.5 Million Wuling Light Delivery Ceremonyâ€. The light of Wuling, which has reached 1.5 million units of sales, has also become the "most of this year." At the same time, the "Light of Wuling Chuangfu Edition" is also accompanied by 1.5 million privilege steps to the market.
As early as 2007, Wuling's light market has exceeded 1 million vehicles, making it one of the top 10 single-platform models with the highest sales volume in the world. To this day, once again, the outstanding achievement of breaking through 1.5 million vehicles has become a real single item sales champion in the domestic auto market.
Why Wuling Light sells so well? The interviewed users explained the reason simply: “The light of Wuling is of good quality, strong and durable, and after-sales service is done well, there is no problem in maintenance and repair.†As a representative of 1.5 million Wuling owners, Mo Shihai, the general agent of Qingxiu in the west of Guangdong Province, has purchased 52 lights of Wuling. At the SAIC-GM-Wuling booth with the theme of “creating value for customersâ€, many exhibitors of Wuling owners also showed their wealth creation stories, which aroused the interest of the audience. Like Mr. Mo, the light of Wuling has become a wealth-making tool for many of the 1.5 million users.
The comparison found that compared with the city's pursuit of fashion, comfort, brand, etc., the users of commercial vehicles are more concerned about the price, practicality and quality of the car. Both people can sit, but also pull goods, cheap, affordable is the key. According to the owner's words, "Wuling's reputation is good, the brand is hard", together with the micro-customer's flexibility and lightness, the price is low, and both passengers and goods are suitable for farmers and entrepreneurial groups. Wuling's light is justified.
Analysis of the industry, another reason Wuling Guangguang continues to sell, thanks to SAIC-GM-Wuling perfect after-sales service network. According to statistics, SAIC-GM-Wuling’s sales and service network has been extended to all corners of the country. The coverage rate of prefecture-level cities in the country has reached more than 90%. In more than 2,000 administrative counties nationwide, the coverage rate has reached about 30%. In economically developed areas, the coverage rate of county-level markets has even reached 100%. In rural areas where service networks have not yet been deployed, “flight services†have been implemented, and rural taxis have been regularly used to carry out vehicle maintenance. Build a convenient service network.
Since this year, the state has issued a number of measures to revitalize the automobile industry. The "Cars Going to the Countryside" policy that has been promulgated in the "Industrial Revitalization Plan for the Automotive Industry" has placed the micro-customers in a very important position. This shows that the country has fully recognized micro-enterprise. As a national car, its applicability and practicality to the rural market. SAIC-GM-Wuling exhibited at the exhibition "Create value for customers" as its core, and it is precisely through this stage that it wants to show the changes and value that Wuling vehicles bring to customers. Unlike other manufacturers that use the “new car†and “new concept†gorgeous gimmicks as an attractive audience, SAIC-GM-Wuling has won people’s attention through the “value exhibition†and it is even more close to the people and pragmatic.
The data shows that in the first quarter of this year, the light of Wuling still maintained a strong sales momentum, with single product sales exceeding 140,000 units. Compared with many short-lived "concept cars, new cars", Wuling has already passed 1.5 million thresholds of light, I believe that in this year's micro-car market, it still occupies an irreplaceable position.