In April 2008, SAIC Group officially completed the acquisition of Shangchai Power. A year later, in April, at the Shanghai International Auto Show, Shangchai Power first made a high profile appearance on the international "stage" with the Group as the host country after the replacement. What does this mean for Shangchai? Mr. Chen Liangyu, Minister of Marketing of Shangchai Company explained The reporter clearly saw the transformation of Shangchai in the past year.
"Technology on the diesel" has always been the reputation of Shangchai Power, and the theme of this Shanghai Auto Show is "a new realm of science and technology", which coincides with Shangchai's appeal. Judging from the three products displayed by Shangchai, they all reflect the goal of Shangchai's power technology leading the company and the development of the industry.
Shangchai SC11 series diesel engine
Renewed vitality in advantageous areas
Minister Chen briefed the reporter that the SC11 engine at the auto show was a product that Shangchai introduced the Caterpillar technology of the United States after 20 years of license. In 2007, it cooperated with the German FEV research institute to improve the development and faced a heavy application for engineering applications. Diesel engines are also the "battle products" of Shanghai Diesel. With simple structure, high reliability, and engine torque reserve of 1.45, it is more adaptable to the complex and changeable harsh working environment. Currently, it has been verified with lots of heavy-duty trucks such as Hongyan and Hualing in some plumbers and large-scale mines.
In the domestic large-displacement engine sector, 11 liters is the current gold displacement segment, so major engine plants have introduced corresponding products in this displacement, and how does Shangchai “grabbing cities†in heavy-duty diesel engines? The "stable and unique" keyword was used to resolve the reporter's doubts. The so-called stable, 11-liter engine developed on the basis of Caterpillar's mature platform, Caterpillar can be described as the originator of the development of engineering engines, so the performance is more stable, the most important is the market verification time is shorter. At present, the 11-liter engine calibration on the market can reach 400 horsepower. However, Shanghai Diesel Power is not simply pursuing this calibration target, but according to the real needs of the construction machinery machine, the horse power segment has been strengthened between 290-340, just as Minister Chen. Said, this is not a completely advanced product, but a very suitable product for construction machinery. The so-called unique, engineering vehicles, working environment is extremely harsh, Shangchai power according to this feature, do a special treatment of the engine's steel jacket, exclusive research and development processing of the structure of the three boards, so that it can still stand out in the harsh conditions . In the second half of 2008, it was officially launched on the market. In the face of the blowout dump market in 2009, Shanghai Diesel's 11-liter engine sales exceeded one thousand units in the first quarter. The market performance further demonstrated that the 11-liter engine is a domestic high-power dump truck, heavy-duty The ideal supporting power for construction machinery and equipment.
Shangchai SC9 series diesel engine
New field of development source mature technology
Xie Weiming, general manager of Shanghai Diesel Power, once stated to the media: “The goal of Shangchai is to return to the forefront of the domestic diesel engine industry. While the total volume is increasing year by year, the automotive diesel engine business will reach more than 50% of the company’s entire business.†As we all know, Shangchai has already After 60 years of development, it has laid a strong position for Shangchai’s engineering engine in China. However, Shangchai’s desire to catch up in the field of automotive engines is not an easy task. How can we build Shangchai’s core competitiveness in automotive engines? Minister Chen confidently stated that after Shangchai joined SAIC, it brought more than technical and managerial experience to Shangchai. A fast-developing platform. It is clear that the superior commercial vehicle segment under SAIC Motor Group gives Shangchai an excellent opportunity to develop a vehicle engine. The 5-liter engine adapted to 160 to 210 horsepower medium-duty trucks, the heavy-duty truck of 270-375-horsepower and the 9-liter engine of 20-75 ton truck crane are exactly the features that Shangchai Power displayed at the show. Two products tailored to the engine market.
The 9-liter engine was jointly developed by Shangchai Company and the Southwest Research Institute of the United States. It developed and tested according to the North American heavy-duty diesel engine process. It cooperated with a number of world-class parts suppliers and developed a new generation of four-valve based on the Cummins 8.3-liter prototype. Heavy-duty diesel engine with a maximum design power of 400 horsepower. The engine has high structural strength, good reliability, simple overall layout and good maintainability.
"One-machine multi-power" is the biggest highlight of this series III engine. Shangchai Power installed a ECU control unit and many sensors on the state-III engine of the electronically controlled high-pressure common rail technology, which is different from other manufacturers in the industry by simply adjusting the throttle oil. Quantity to control the output power of the engine. Shangchai is electronically intelligently controlling various operating parameters of diesel engines. It can control ECUs according to different load capacities of the vehicle through multiple operating condition selector switches, and the ECU can control different performance control maps (MAP) of the engine operation after the commands are obtained. Different power and torque, the user can choose to operate with high power according to their load conditions, heavy load or no-load to select low-power operation. The multi-power mode allows the vehicle to achieve optimal economic fuel consumption and saves the operating costs of the vehicle.
Moreover, this series of 9-liter engines has been fully equipped with the ability to upgrade the country's IV emissions, and the products are highly technically extensible. “Currently, in order to welcome the 2010 Shanghai World Expo, the engine has been mass-assembled on Shanghai public transport; in the truck field, it has been assembled on Auman heavy trucks and Hualing heavy trucks, and the market feedback is as expected. That's it.†Minister Chen emphasized to reporters.
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Shangchai SC5 series diesel engine
Long-term development focuses on the future
What we cannot ignore at the Shanghai International Auto Show is the display of new energy products. Shangchai was one of the first engine companies to start natural gas engine projects. According to Minister Chen, the products displayed at this exhibition have already had natural gas engine products, mainly adopting advanced electronically controlled gas systems, using compressed natural gas (CNG) and liquefied natural gas (LNG) as fuel, and product layout serialization. , Power coverage 160-340PS. Moreover, on the basis of the 9-liter machine, a new energy engine using dimethyl ether (DME) as a raw material was also developed and commercialized.
In the research and development of Shanghai Diesel's hybrid power products, Shanghai Diesel Power has gone further than we have seen so far. Currently, there are a number of projects that are in a tight R&D and experimental stage. Products will be launched gradually in the near future. Was put into operation before the Shanghai World Expo.
Strengthen Service Awareness, Help Shangchai Take a New Step
At the Shanghai International Auto Show, the reporter found that in the lower right corner of the display station of Shangchai Power Products, there was an identical Logo: “Easy + Peopleâ€. According to Minister Chen, this is the Shangchai power service brand that was introduced at the end of 2008 after Shanghai Diesel's integration into the new group. "Easy" refers specifically to service is easy, service outlets layout is reasonable, also refers to the level of service professional, approachable; "+" is the home of the homonym, highlighting the concept of the family; "person" refers to the humane service, the truth of the pay .
However, for commercial vehicles, the service concept is difficult to fully implement. For this reporter's question, Minister Chen pointed out that it is precisely for this reason that Shangchai Power strengthens this service concept from three points, allowing Shangchai's service brand to truly establish itself. In the user's mind. First, Shang Chai’s service time limit is one hour faster than the rules. For example, the rules and regulations stipulate that the city’s service will be in place for four hours, while Shang Chai will arrive at the site in three hours, highlighting the “easy†concept from the shortcut; two, commercial vehicles have different applications. The environment, and Shangchai also moves from time to time, according to different service needs using different service models. For example, in the area of ​​urban buses, Shangchai proposed a nanny service and moved the vehicle's maintenance site to the operating unit. To expand the concept of "+"; Third, how can we make services more user-friendly and more truthful? Shang Chai used the internationally mature experience to propose the concept of service solutions, and truly service can vary from person to person. Each service can be closer to the actual needs of customers.
Minister Chen stressed that Shang Chai is not only strengthening some of its concepts, but also seeing the desire of Shang Chai to enhance its brand through services in the actual service hardware deployment. At the beginning of the implementation of State III, technicians of all service stations will be trained in technical knowledge in accordance with the usual practice, but people tend to ignore that because of the restrictions on the amount of holdings in the State III product market, many technicians trained in traditional technical knowledge are not With "real combat experience," many things are forgotten. In view of this, Shanghai Diesel Power has set up internship factories in the three cities under its network, allowing some trainees to practice in areas with a large number of national III cars to increase their actual combat experience and substantially improve the hands-on skills of technicians within the service system. In order to lay the foundation for the service of “Easy + People†in essence.
The year when Shangchai Power joined the SAIC Group, it could be described as “a tremendous change†for the Shangchai people. The introduction of the GVDP process, the promotion of the “Everyone became a business operator†activity, and the establishment of an internal risk control system. These are the same for a 60-year old state-owned engine company as if it had undergone the rebirth of purgatory, and thus it has become 20 years old. The youth's vitality, Shangchai not only manages to integrate into the large platform of SAIC Group, but also can leapfrog to a new level in thinking. In this process, we have reason to believe that Shanghai Diesel Power will contribute more and better environmental protection and new energy power to the society. She is devising a perfect transformation of a first-group company that is highly socially responsible.