In September this year, China's auto market achieved a boom in production and sales of nearly 30%. It is a veritable “Golden September and Silver 10†sales season, and it also paved the way for the end of the year.
The reporter sorted out sales in September and the first three quarters, interpreting the driving role of “star models†on car companies and market segments, and pre-judging the annual sales.
In September this year, the wholesale volume of narrow-seat passenger cars in the Chinese auto market was 2,222,400, an increase of 30.5% year-on-year, creating the largest single-month increase in the three-and-a-half-year period of the auto market. The most obvious feature is the sales of star models.
Statistics show that in September this year, the top five models in the sedan market sold more than 30,000 vehicles, of which the joint venture brand monopolized all the top 10 sedan models.
In the first camp of sales of North and South Volkswagen and SAIC-GM, the effect of the star model on the overall sales is more obvious.
For example, the above-mentioned steam GM, in September this year, SAIC GM Buick brand Yinglang achieved sales of 36,400 units, an increase of 15.9% year-on-year, the Weilang family sold 18,000 units in September, with the help of star products including Yinglang and Weilang family The sales volume of SAIC GM Buick brand reached 110,400 units in September this year, an increase of 25.5%.
It is worth noting that not only the sales volume of car products has increased, but also the SUV models have become an important means for joint venture brands to drive sales. At present, in the top 10 of the SUV market sales, there are 4 joint-venture brand models, which exceeded 20,000 units in September this year.
In the fourth quarter of this year, the joint venture brands have new car layouts in various market segments such as SUVs, crossover models and MPVs. SAIC Volkswagen Huiang, SAIC-GM Buick GL8, FAW-Volkswagen Weiling and other joint venture brand new cars will be listed. At the end of the "hook-tail" market trend, this year's joint venture brand sales will have no small room for improvement.
Joint venture brand accelerates the layout of new cars and seeks to "end the tail" at the end of the year
Explosive models lifted overall sales
In September, the automobile market was extremely hot. According to data from the Association, the wholesale volume of narrow-seat passenger cars reached 2,222,400 in September, up 30.5% year-on-year and 26.5% quarter-on-quarter.
In addition, in September this year, the top 5 models in the sedan market sold more than 30,000 units. In the SUV market, the top 10 models in September sold more than 20,000 units. Last month, only three models of SUV products sold more than 20,000 vehicles.
In this context, in September this year, sales of a number of joint ventures including SAIC Volkswagen, FAW-Volkswagen, SAIC-GM, Beijing Hyundai and others were all red.
It is worth noting that, behind the increase in sales, the decisive role of the explosion models is gradually emerging.
For example, the latest statistics show that after the sales volume exceeded 100,000 units in August, SAIC GM's Buick brand continued to rise in September, reaching 110,400 units. In the first three quarters of 2016, the Buick brand sold a total of 870,100 units, a record high in the same period, a year-on-year increase of 26.89%.
These include the performance of the three main products of Yinglang, Weilang and Angkewei. Yinglang sold 36,400 units in September, with a total sales of 268,500 units in the first three quarters, an increase of 84.5%; Ankewei sold 26,400 units in September, an increase of 82.2% year-on-year, creating a record monthly sales volume and occupying 1~8 The monthly joint venture SUV sales list topped; the Weilang family sold 18,000 vehicles in September.
In September of this year, the sales of the above three models in the Buick brand accounted for 73.2%. In the same period last year, these three products accounted for 51.3% of the Buick brand sales. Among them, the proportion of Encore in the Buick brand increased from 15.08% in September last year to 23.96% in September this year.
In addition, SAIC Volkswagen's sales growth in September this year reached 21%, driven by a number of best-selling models such as the new LaVida and New Santana. Among them, SAIC Volkswagen's most important models are the new LaVida, New Santana, Passat, Tiguan and the new Polo. The five models achieved a total sales of 117,600 units in September this year, accounting for 65.9% of the total sales, compared with 62% in the same period last year. Among them, in September this year, Laiyi in the car market accounted for 22.26% of the overall sales, up 1.92 percentage points over the same period last year.
Joint venture brand layout segment to maintain growth
In 2015, the growth of China's auto market slowed down, and many “leaders†joint ventures including FAW-Volkswagen and SAIC Volkswagen failed to achieve the established sales targets.
In this context, this year has become an important year for collective efforts of all car companies. In the context of high sales in the first three quarters, many companies are planning a new round of product planning to achieve peak sales in the fourth quarter.
It is worth noting that at present, SUVs and cross-border models have become important points for joint venture brands. For example, Guangben's large-scale SUV crown road is about to go on the market. After Binzhi was squeezed out of the top 10 SUV rankings in September this year, the addition of Guandao is crucial for the Guangben revival SUV market.
In addition, SAIC Volkswagen's first C-class luxury car Hui An will also be officially listed on October 21; Dongfeng Nissan mid-size cross-border SUV Kai Chen T90 will also be listed at the end of the year, further enriching the matrix of SUV products of Dongfeng Nissan.
“Segmentation and subdivision†has become another way for joint venture brands to maintain continued sales growth.
It is foreseeable that under the leadership of a series of new cars in the fourth quarter of this year, there will be a huge room for growth in joint venture brand sales. Cui Dongshu, secretary-general of the Association, predicted that “the growth rate of the automobile market in the fourth quarter can still reach more than 10%, and the growth rate of passenger cars in 2016 will exceed 15%.â€
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