FAW Wuxi Diesel Engine Factory Field visits to feel the hard power of the strongest Chinese “coreâ€
According to sales data just released, in January and February 2017, sales of Wuxi Machinery were 51,700 units, a year-on-year increase of 33%, of which Aowei Engine sales were 31,700 units, an increase of 130% year-on-year. For the third consecutive year, Xichai has ranked first in the domestic market for heavy-duty engines with a capacity of over 350 hp, and Aowei's 11-liter engine has an overwhelming advantage in the PK with international first-line brands, with a market share of 66.5%. What makes Xichai Aowei Engine so popular among users? With questions, media reporters came to Xichai to find out.
Xichai Huishan Base mainly produces Aowei engines. More than 50,000 square meters of production area set the advantages of world-renowned engine factories for lean design and construction, and equipment from the United States, Germany and other countries to introduce. The assembly line has 179 workstations with an automation rate of 28%. Machines add 60 lines and the automation rate is as high as 78%. The heavy-duty engine production line of Xichai also set 6 domestic firsts, namely: China's first creatively proposed "X" production line to meet the non-adjacent three stations to share a robot and improve production efficiency; the first use of three-axis robot to achieve cylinder The automatic lubrication and automatic installation ensure the assembly quality of the motion system; for the first time, the use of fiber-optic sensing non-contact detection technology realizes the anti-error detection of the installation quality of the cylinder sleeve water seal ring; for the first time, the visual error prevention technology is used for the whole machine. More than 60 features of the spare parts were used for error prevention scanning to control the defective product rate, reduce the zero kilometer failure and the 12MIS index. For the first time, the whole station of assembly line components was put forward to implement the concept of intelligent AGV automatic distribution. All of these provide hardware guarantees for the production of the strongest Chinese "core."
In addition to having world-class production facilities, Xichai also devotes its efforts to product development. As one of the few companies in the country with positive development capabilities, Xichai wanted the users to think of CA6DM2 heavy-duty diesel engines with high power, long oil change, and long three packs. It was called by the industry to redefine the heavy truck industry. new standard. On March 15, 2017, Huang Chenghai, the deputy director of Xichai’s R&D division, explained to the media reporters the mysteries of the strongest “core†in China.
FAW Xichai Aowei 11L Engine
Aowei CA6DM2 series heavy-duty diesel engine has five characteristics. One is high power, low speed and high torque, and strong power. Its maximum power of up to 460 horsepower, maximum torque of up to 2100 Nm, is 11 liters of gold displacement, power output is strong, high-speed heavy load more powerful. Low speed and high torque, can reach 91% of the maximum torque at 1000 rev/hr, with better start-up acceleration performance and climbing performance in mountain conditions; second, long oil change, leading 100,000 km long oil change, low maintenance cost . The professional and technical team has spent 18 months on research and development of special oil and machine filters, with long service life, superior filtration system, and extremely low oil consumption. It is preferred to have a world-leading, first-class, mature supplier in China and to ensure the high precision and cleanliness of the external mining parts. Strict cleanliness standards are established. The logistics and transportation of components, the control of the core components of the cylinder cylinder heads, the purification and assembly processes of the assembly shop are all implemented in accordance with the new standards, and the entire process guarantees a high degree of product cleanliness. Compared with ordinary models, Aowei CA6DM2 series heavy-duty diesel engine travels a million kilometers, and the total life cycle maintenance cost is saved by nearly 40,000 yuan; the third is a long three-bag, 36-month/unlimited mileage warranty, saving money and peace of mind. Reduces maintenance costs for users. Intelligent manufacturing ensures high-efficiency, high-precision manufacturing standards. Fine engineering, pay close attention to the purchase of parts, self-made parts of the parameter compliance rate and scratch damage, three leakage repair, comprehensive protection of product quality; Fourth, low fuel consumption, energy saving, fuel consumption and industry-leading level. As the first heavy-duty diesel engine to adopt the four-valve overhead camshaft in China, the super high explosion pressure above 200 bar is satisfied, the fuel injection pressure is increased to 1800 bar, and the fuel utilization rate is high. The fuel consumption per hundred kilometers is comparable to that of the same power diesel engine, 3-5%; Safe, state-of-the-art braking technology escorts the user. The reliability of the entire new generation of independent rocker brake system is upgraded, and all metal parts are rigidly linked and do not deform or wear during braking. The roller is forced to lubricate and the braking system is more reliable.
Connect high-level, explore the roadmap to build a national brand
In the past two years, with the reform of the supply side of the country and the implementation of the “One Belt and One Road†strategy, many companies have accelerated the pace of transformation and upgrading. As the oldest engine manufacturer in China, Xichai continued to maintain its leading position in the industry. On March 15, media reporters and Xichang Party Secretary and Director Qian Hengrong made in-depth exchanges.
In Qian Hengrong's view, companies must play a dominant role in the competition with domestic and foreign experts. They must implement a brand strategy and use brand building to drive the work inside and outside the factory. To this end, in 2011, when Xichai started four entrepreneurial journeys, he clearly proposed the brand vision of “national brand, high-end power†and determined that by 2025, it will fully realize “China’s leading and internationally renowned high-end power brand supplierâ€. Strategic goals. Over the past six years since the brand construction was implemented, Xichai’s brand recognition, reputation and loyalty have been greatly improved. The figures show everything, and the survey shows that the brand loyalty of Xichai Aowei engine users has reached more than 90%.
FAW Xichai Museum Engine Show
Building a brand not only requires an overall brand building strategy, but also requires high-end product support. Qian Hengrong believes that innovation is an important path for sustainable development of enterprises, industries, and even the entire country. When it comes to the direction of Xichai's product development, Qian Hengrong said: First, energy conservation, energy conservation is an eternal theme. The fuel-saving potential of diesel engines is still promising. We must persist in the end. This year, Xichai also introduced a driving behavior control system to analyze 14 types of driving behaviors that are not fuel-efficient, and trials will be conducted after May. Second, new products, Xichai will develop many new products in the future. On heavy-duty engines, it will be launched this year. The 500-horsepower 13-liter aircraft will be launched next year with a 550-horsepower engine that will liberate the J7. In the light engine, the 2.2-liter engine designed according to the best indicators in the world is expected to be put on the market by the end of next year; the third is emission. Now, the emission of products put by Xichai has reached the fifth of the country, and the sixth is fully launched, and will be completed in 2019. The whole series of six national development. Fourth, the brand, automotive products must take the brand development in the future, Xichai will be national brands, high-end power as the direction of efforts, our goal is to enter the high-end markets in Europe and America, and strive to fully realize the "China leading, international The strategic goal of the well-known high-end power brand supplier.
In-depth communication analysis to create the source of high-end products
“Core quality, tasting†is the theme of the Xichai Media Open Day. The media reporter conducted a comprehensive analysis of Xichai’s product technology, quality control, and service system from the perspective of a third party.
Tang Hao believes that for many years, Xichai's R&D work has always adhered to the idea of ​​“independent innovation and leading the marketâ€, and set up superior resources to independently develop diesel engine products. The company has formed an independent research and development “five technical platforms†and “ten core technologies†to ensure that the “fuel saving and environmental protection†technical indicators of the factory's products are at the forefront of the industry. In particular, in terms of energy conservation and emission reduction, Xichai has completed the planning and layout of the engine that meets the strictest emission regulations in the history of the “State VI†emission regulations and the engine of China’s third-stage fuel consumption regulations, with a displacement coverage of 2-13L, and power coverage. 40 to 500 hp.
The on-site reporter focused on the process and methods of product quality control. Zhang Bin, head of the Xichai Quality Assurance Department, said that Xichai has made a lot of efforts on the road to excellence. The Xichai plant regards quality work as a life project and regards the construction of quality standards as the core of the life project. Since 1996, the Xichai factory has started to build quality management standards in accordance with the international standard system, according to ISO9001, QS9000, and TS16949 quality standards. Combining the actual conditions of the factory, the company has advanced to the international standard, constantly combing and optimizing business processes, and has constructed a quality management standard with self-improvement function. In recent years, the Quality Assurance Center has been established to enhance the testing, testing and verification, and auditing capabilities. At the same time, the construction of quality and technical standards and quality work standards, cleanliness testing methods and evaluation indicators have been further strengthened, and the technical requirements have reached industry-leading standards. Focusing on product quality upgrade, Xichai focused on reliability engineering and fine engineering. The “Reliability Engineering†centered on four dimensions of design, manufacturing, procurement, customer service, and management. It focused on improving the physical quality of purchased parts, improving the management of market service claims, improving the quality of vehicle matching design, and improving the quality of self-made parts. “Fine†project started from the four latitudes of design, installation, physical distribution and distribution, and continuously improved the process quality.
For users, the most concern is the after-sales service. Mr. Li Qianyang, Deputy General Manager of Xichai Sales Company introduced Xichai's service system in detail. Xichai has built 5 regional service centers, promoted full-scale dispatches in 9 provinces, released the 2.0 version of “Wisdom Xichai†APP, and launched the V2 version of TDS on the line, effectively improving service efficiency. At the same time to create "service day, car nanny, car stewards, driving experts" and other service features products, it can be said that Xichai's "core core service" has allowed users to experience the "four ease": First, network support assured. There are 1,918 authorized service outlets throughout the country; second is the assurance of accessories. Xichai has set up 27 centrally controlled accessories centers, 59 first-tier accessories, 32 accessories franchised stores, and more than 300 special distribution departments. Third, technical support and reassurance have ensured that all five national service training tasks have been completed. There are 1127 service stations in the country's five maintenance service capabilities; the fourth is rapid response and confidence. Users can make service requests through various channels to get Xichai’s fast service response. A full range of services ensures that users do not have to worry about buying Xichai.
As a state-owned company with a history of 74 years, Xichai is accelerating the pace of reform and innovation. This year's 3.15 Media Open Day is just the beginning. Xichai will build its national brand and high-end power as its own responsibility. It will use more advanced technology, better quality and more intelligent services to make users more satisfied and create greater value for users.
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